All Posts by Vera Friesen

Tailor Your Message To The Media Platform For Better Engagement

Tailor Your Message To The Media Platform For Better Engagement

A few thoughts on engaging your audience according to communication medium and purpose.

I found this a bit complex to write, so if you want clarification on anything, let me know. I think it includes some pretty important stuff that you might find useful.

When it comes to email, I find a singular focus is usually best, especially since we are usually trying to gain a result from our emails. This means you need to understand your subscribers and craft emails they will open based on the subject line and what will inspire them to click what you put inside.

But for social media, we don't always have or need a singular focus.

We are usually looking for engagement to build community...or at least, that's how I see the best way to use social media, unless you're specifically advertising a product and l'll talk about that next.

On social media, if you want to engage your audience, you still likely have a singular topic but you have different engagement points so they are more likely to like and comment on your posts. Because when they like and comment, your post will be seen by more people.

We do not have that phenomenon via email.

Some ways to add engagement points to your posts (and in many cases, use more than one of these):

* Add a photo to illustrate your point. Personal photos usually work better than stock photos.

* Add side notes and thoughts or inject some humor.

* Ask more than one question that would catch the attention of different people, but still keep your post concise and clear.

* Some questions you can include: Ask for their opinions, have them talk about themselves (people love this), have them tell you if they would like more information like this, ask simple yes or no questions for the shy ones, use the poll feature.

* Sometimes your engagement points won't be phrased as questions and can simply be invitations to engage. I've done it a few times in this post.

As for advertising on social media, which I admit I am NO expert on, I do believe you should experiment between the singular focus and multiple points of engagement because engagement still matters in social media ads.

Try a Sample of Our Done-for-You Content That You Can Edit, Brand, Monetize and Publish

If you've never used done-for-you or private label rights (PLR) content, you're in for a time-saving treat. We create the content and you can use it as you're own in your business. You can add your name to it and your logo. You can edit it, put links to your products and publish it on your blog, social media, add it to your products and more.

It's a super easy way to stock up. They're fully editable and monetizable...so grab what you need.

To your great success,
Alice Seba
Alice Seba
Your Partner in Easy Product Creation

Readership Retargeting – Tips to Get Your List Back On Track

Readership Retargeting – Tips to Get Your List Back On Track

What should you do when your audience just doesn't seem that into you?

It happens, but it's not the end of the world. We're excited about we're doing and we grow our list and/or social media audience and things seem to fall flat.

There's no point in trying to force what you've got to sell on an uninterested audience. You have to step back and try to figure out what they want AND/OR how to target the audience that ALREADY wants what you have.

Some thoughts on how to get back on track:

1. Craft your free offers, so they are a direct match with the products you sell and follow up immediately. By the way, we have a free course and templates to help you with this very thing.

2. Listen to your audience more. Figure out what makes them tick. Ask them questions, share free items, products via affiliate links and see what they respond to BEFORE you make a product to sell them.

3. Test the waters with our "get paid before you create your content" method, so you're not wasting your time and valuable resources. We also have a free guide and templates for these.

Keep working at it, it's not that hard to build an audience of a decent size if you work diligently. The challenge comes in building an audience that is ready to buy what you want to sell. 

Try a Sample of Our Done-for-You Content That You Can Edit, Brand, Monetize and Publish

If you've never used done-for-you or private label rights (PLR) content, you're in for a time-saving treat. We create the content and you can use it as you're own in your business. You can add your name to it and your logo. You can edit it, put links to your products and publish it on your blog, social media, add it to your products and more.

It's a super easy way to stock up. They're fully editable and monetizable...so grab what you need.

To your great success,
Alice Seba
Alice Seba
Your Partner in Easy Product Creation

Change Your Mindset For Increased Opportunities

Change Your Mindset for Increased Opportunities

One of the best things in life you and your clients can do is to be confident in the fact that there is ALWAYS enough.

When you worry about what you're lacking, you aren't creating space to receive everything that is actually out there for you. The universe tends to deliver exactly what we're expecting.

Now that doesn't mean you can wish for anything and then it magically appears on your doorstep.

What it does mean is that if you believe it, you will see the OPPORTUNITIES that present themselves for you to get it.
And the opposite is true. If you don't believe in it, you will probably never see your opportunities because you don't think the reward actually exists.

There is also another side and that's desperation where you think it's possible, but you want it so badly and you aren't quite sure you can get it. In this case, you aren't open to seeing your opportunities either. You try to forge them where there aren't really any, instead of letting the universe show you what is there waiting for you to exploit (in a good way, of course).

So when you look at someone who you consider to be "lucky", it's unlikely luck has much to do with it. They just expect life to deliver what they need, or they're at least open to it and they're willing to do the work to get those things.

For me, I really see this in my business especially in an online business with digital assets.

The possibilities for success are endless with an enormous pool potential customers (that I barely tap into) and the products I create are infinite, so I can give them away for free, sell them or do whatever I want with the goal of growing my business. I don't have to force anything.

Information marketing certainly is an abundance place to be. There isn't much limit to what we can do. We just have to see our opportunities to do it and I promise, those opportunities are abundant.

TRY A SAMPLE OF OUR DONE-FOR-YOU CONTENT 

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If you've never used done-for-you or private label rights (PLR) content, you're in for a time-saving treat. We create the content and you can use it as you're own in your business. You can add your name to it and your logo. You can edit it, put links to your products and publish it on your blog, social media, add it to your products and more.

It's a super easy way to stock up. They're fully editable and monetizable...so grab what you need.

To your great success,
Alice Seba
Alice Seba
Your Partner in Easy Product Creation

Use Social Media As A Learning And Development Tool

Use Social Media As A Learning And Development Tool

Have we been doing Instagram wrong? I know a lot of people struggle with Instagram as a promotional tool, but might I suggest switching your mindset and seeing it as an absolutely fabulous LEARNING AND DEVELOPMENT tool?


I think as entrepreneurs and also as individuals, we look at social media wrong or at least in a way that isn't usually productive. We're so worried about building followings, trying to convert that following into sales, etc. Sure, those are things you CAN do and if it works for you, keep doing it.


But for me, as I've mentioned before, I pretty much let go of social media when it doesn't serve a PURPOSE. Simply broadcasting for the sake of broadcasting is a waste of time, resources and can be quite stressful.

 
So what I'm starting to embrace is Instagram for learning, motivation and inspiration. It's a great way to connect with like-minded people and it's a perfect way to create a nicely curated visual representation of your work.

 
I have set up a few accounts, for specific learning purposes. As you may know, I have a yoga account that I shared freely and I've also set up a couple more for developing my culinary and painting skills.


I kind of started the yoga one out in the wrong way, but I'm correcting that.

Here's How I See These Accounts Now...

* It's for my learning and development only. It's not about following or likes, but I will use hashtags to help connect with other like minded individuals and to get feedback on my own work.

 * As I mentioned above, it's a great way to create a visual curation of your work and progress. I feel that's very inspiring.

* I post when I feel like it and log in and see what others are doing when I want to. There is no pressure or requirement to post.

* I am not trying to achieve anything by posting. It is basically for my records, to see my progress and to remember something I like or am proud of.

* Stories are great for your own motivation as you work through a project and to ask questions from other people, so you can get feedback as you go. And using a topic specific account means I'm not boring my personal followers about all my cooking adventures, even though some of them really do love food. 😉

 * Having a specific topic account also means that your feed is very focused and you have a perfect place to connect with like-minded people and get inspiration.

Also if you want to keep your account public so you can interact, but still private from people who may know you (as you may not want to share about what your learning with everyone and it relieves any of that pressure to keep up appearances, you can just be you), use contact information that others don't have. Otherwise, Instagram may list you as a suggestion to follow to people who have your contact info, I added my son's phone number to my new accounts.

TRY A FREE SAMPLE OF OUR CONTENT 

Ready-to-Brand, Monetize & Publish:
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Use the content for your social media, publish it to your blog or use it wherever you publish content. This is your content to brand, monetize and publish.

It's a super easy way to stock up. They're fully editable and monetizable...so grab what you need.

To your great success,
Alice Seba
Alice Seba
Your Partner in Easy Product Creation

Consider Your Audience And Media Platform When Communicating With Them

Consider Your Audience and Media Platform When Communicating With Them

Perhaps the biggest sales mistake I see so many people make is not understanding or speaking to their audience in a way that resonates with them. Most people promote largely with their goals in mind to make the sale.

And while sure they may consider why their customers want their product, they don’t consider it in any depth or regard to the communication medium being used.

ALWAYS keep your audience in mind and your existing audience is DIFFERENT when you communicate with them on different platforms (email, social media, etc.) even if they are the SAME people.

Email is more commercial, you can broadcast in a more sales focused way to them. But if you copy and paste your promos to your blog or social media, you likely appear a bit tone deaf and self serving.

On more content-based platforms (blog, social media) people want to be informed and entertained. They want some benefit from reading what you posted, even if they don’t but at this time or they’re going to tune you out.

Try a Sample of Our Done-for-You Content That You Can Edit, Brand, Monetize and Publish

If you've never used done-for-you or private label rights (PLR) content, you're in for a time-saving treat. We create the content and you can use it as you're own in your business. You can add your name to it and your logo. You can edit it, put links to your products and publish it on your blog, social media, add it to your products and more.

It's a super easy way to stock up. They're fully editable and monetizable...so grab what you need.

To your great success,
Alice Seba
Alice Seba
Your Partner in Easy Product Creation

Make It Easy For Affiliates To Promote You

Make It Easy For Affiliates To Promote You

 

A couple of people inside my Facebook group mentioned affiliate programs recently. Above is a really nice comment I got from on my affiliates. My answer to her was: “Thank you! It’s mostly because I don’t do the work…I just take the glory in telling you about it! “

But it's all VERY intentional.

If you want to have a successful affiliate program, you have to make it EASY for them to promote you.

For me, that means: Giving them a heads up about promotions. Even though lots of online business owners fly by the seat of their pants, many plan ahead.

We personally have a calendar that is accessible to my affiliates at any time, so they can see exactly what's coming up providing all the information they need to promote our products, tell them about all the products in the funnel, copy/paste promotions, the pricing and anything else they need to promote. 

Many will write their own, but when you give them the copy and paste text, they can easily schedule all those promotions. They might use them for inspiration, edit or send it exactly as is, it doesn't matter. We give them a promotion for each day of the launch and more emails means more money as there is more than one way to promote.

Some affiliates are all about Earnings Per Click (EPC) and will promote the links with the most earnings per click (your sales page). Many affiliates have large audiences but are a little less aggressive in their promotions. If they want to promote a free offer, we always give something free that leads to a funnel. Plus the bonus is, our affiliates grow our list for us. 

Evergreen promotions.

Instead of just going launch to launch, become a source your affiliates can go to whenever they need a great promotion to send out.

Once our launches are done, we update our Joint Venture (JV) pages and offers to create an evergreen affiliate center with tons of stuff to promote.

And it IS a lot of work, especially when you run 3 or more launches a month like I do. Of course you can do fewer launches and dedicate more effort into them, but either way, having a team to get most of it ready for you ensures that you stay on schedule and have all this great stuff to help your affiliates make money.

An affiliate program is such a great investment for your business, but that's what it is, an investment. Whether it's time, your money or both, it's definitely worth it.   

TRY A SAMPLE OF OUR DONE-FOR-YOU CONTENT 

Ready-to-Brand, Monetize & Publish: “Increase Your Focus for Better Productivity” Report Bundle

Focus for Productivity Done-for-You Content Package - It's Free!

Your Done-for-You Content Bundle Includes:

Increase Your Focus for Better Productivity illustrated private label rights (PLR) report (3,897 words / 8 images) will teach your readers why focusing is so important in their lives.  Topics include:

  • Focus for ProductivityWhy focus is important
  • Multitasking
  • Tips to improve focus
  • Strategies to improve focus
  • Exercises to improve focus
  • How to deal with focus issues
  • Using applied focus
  • Getting started

You can edit them, brand them and monetize them in any way you'd like. Use them to drive traffic to your opt-in offer, promote your products and more.

You can edit them, brand them and monetize them in any way you'd like. Use them as your opt-in offer, to help promote your products and more.

To your great success,Alice SebaAlice Seba Your Partner in Easy Product Creation

EKitHub’s New “Be Kind” Printables Design

EKitHub's New "Be Kind" Printables Design

Over at my other project, EkitHub, I'm loving this "Be Kind" design which can be used for mugs, tshirts, social media posts, planner/journal covers or dashboards, added to your other content. 

There are so many possibilities. 

The free pack also includes a coloring page that could be used as a giveaway or added to a coloring book. Plus, there are two cards for your card decks but those are also perfect for social media content and tons of other uses too. 

You can get it free here and grab the full EKit upgrade if you can use more kindness content like a planner, journal, more coloring pages, product templates and a complete card deck. 

To your great success,
Alice Seba
Alice Seba
Your Partner in Easy Product Creation

Join me, any my special guest instructor, Justin Popovic from Tools For Motivation.
In this session, you will learn insider information on how some of the most savvy business owners are turning done-for-you (PLR) content into a steady flow of revenue generating products/courses.
Justin will also share some real-world, practical examples of how PLR content can help you…
* Build the know, like, trust factor to make selling your offers a breeze.
* Spoil your subscribers so they never want to leave your list… while turning them into repeat customers
* Create a WOW factor for new people visiting your site for the first time by creating free blog posts that you “COULD” charge money for… and do so in less than 10 minute
* Gain a huge competitive edge by creating visually stunning ebooks, presentations, handouts and more… even if your design skills suck
Save Time And Make More Money In Your Business Using Done-For-You Content

How to Customize Your PLR to Create a Free + Paid Product Funnel

How to Customize Your PLR to Create a Free + Paid Product Funnel

 

 

How to Customize Your PLR to Create a Free + Paid Product Funnel

Here's a quick walk through of a free offer funnel with paid upsells we recently created. It is made completely with PLR from a variety of packages. These offers are perfect for growing your list and also growing your sales at the same time.

Also if you have a decent converting offer, your affiliates will be happy to promote your free offer as well. In the first few days of this offer, we gained over 1002 free subscribers and 143 funnel sales from 1525 visitors, so we're looking at a decent over $1+ EPC on a free funnel. 

TRY A SAMPLE OF OUR DONE-FOR-YOU CONTENT 

Ready-to-Brand, Monetize & Publish: “Increase Your Focus for Better Productivity” Report Bundle

Your Done-for-You Content Bundle Includes:

Increase Your Focus for Better Productivity illustrated private label rights (PLR) report (3,897 words / 8 images) will teach your readers why focusing is so important in their lives.  Topics include:

Focus for Productivity

  • Why focus is important
  • Multitasking
  • Tips to improve focus
  • Strategies to improve focus
  • Exercises to improve focus
  • How to deal with focus issues
  • Using applied focus
  • Getting started

…and more. Give your readers the information they need to increase their focus and become more productive.

To your great success,
Alice Seba
Alice Seba
Your Partner in Easy Product Creation

I Love Mom Webs Hosting

I Love Mom Webs Hosting!

This is a very seriously honest recommendation.

If you're frustrated with your web host or looking for one, I would read this.

Over the years, I've used a LOT of web hosts and when I find a good one, I'm very loyal because I know the ones with consistent service and excellent customer care are rare.

And none of them are perfect.

There will always be issues, but how they handle them matters. I had a favorite web host for well over a decade, but as they grew larger and ultimately sold their company, the service went straight into the trash.

So I had to move on and I knew that my friend many of you know, Kelly McCausey, was running Mom Webs with her partner and I always heard great things about their "above and beyond" service and I'm sure many of the members of our Publish For Prosperity Facebook group might already be on Mom Webs because it's that awesome.

This has been a fabulous decision for so many reasons, over and over again.

I mean, there were some bumps in the road and little things to fix and some tiny blips in service. It will ALWAYS happen. But Kelly's partner who runs the day to day business, Scott, is absolutely amazing and dedicated to his business and has consistently been that way for years. He does things that other hosts won't do for you and I think it's because he understands we aren't tech savvy.

He'll move your sites for you.

If you have any problem, just ask him. If he knows the solution, he just implements it, instead of giving you the runaround.

Seriously, he just fixed something for me I would have been so lost to do without his help and would have lost a LOT of money today. I'm thinking of sending him flowers lol for real. Or maybe chocolate or something more manly haha.

I also thought I could send out a recommendation for him as a thank you. If you're considering a new web host, click here to check it out.
You don't have to be a mom to use their service. 🙂

To your great success,
Alice Seba
Alice Seba
Your Partner in Easy Product Creation

Good Habits Have Led To My Success

Good Habits Have Led To My Success

You know when I think about it, everything meaningful I’ve ever achieved in my life has been the result of developing good habits. Doing things regularly that are good for me, even when I REALLY don’t want to or think  can't. 

A few of my greatest accomplishments… 

* Being in great shape at 48 years old, so I can live a long, happy and healthy life 

* Having a thriving business that keeps me from having a job and allows many others to skip the J.O.B. as well.

* Better relationships with friends, family and most importantly, my kids…because what else is there?

So many times, I don’t want to or it's just difficult, but I do it anyway. 

And other times, I give myself a little break, but realize that if I don’t get back on track FAST that things will slip too far. 

I worked hard to achieve every milestone, I don’t want to undo the progress I have made. 

But even if I do go back a little, I can always get back on track. 

And that's the important part because many people self-sabotage when they think they've hit the point of no return. There is NO such thing as a point of no return. You can always get back on track, even if progress is slow.

I know other people are counting on me. They need me around, they need my help and they need me not to lose my if they screw up now and then. 

But ultimately, I do it for myself because all this makes me happy. 

What to Do Next: Grab Our "More Positivity" Done-for-You Content Package and Help Your Clients and Customers Find More Success And Happiness in Their Lives 

We have a done-for-you content package that includes a report, planner and other goodies, all on the topic of more positivity. Brand this content, monetize it and publish it as your own. No need to hire a writer or to spend hours writing yourself.

The Package Includes:

* Building More Positivity Report (.doc) – 4,234 words/11 pages: Includes practical exercises for creating more positivity in your life to increase happiness.
* Positivity Planner (.doc) – 20,367 words/380 pages: A beautiful place for inspiration to continuously improve happiness and increase positivity. Also includes space for daily tasks and appointments.
* Lead-Generating Opt-in Page: To help grow your list with this content, they've included the opt-in copy and the WordPress-ready code. They even host the images!
* 2 Professionally Designed Ecover Sets: .JPG and .PSD with flat cover and 4 x 3D versions to go with the report and planner to help your opt-ins stand out.
* 20 Inspirational Social Media Graphics: 20 attractive graphics to inspire your followers to live a better life.

Use the content for opt-ins, publish it to your blog, social media and more. Or sell the content as part of an information product, add links to affiliate products or promote your own products. The choice is yours!

To your great success,
Alice Seba
Alice Seba
Your Partner in Easy Product Creation

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