Specific Benefits Will Trigger Sales

When you're trying to sell something, specificity is your friend. 

When your customer is considering your product, it can be just one tiny little thing that convinces them to click the add to cart button...so give them plenty of specific benefits, so that something will trigger that buying impulse. 

  • If you save them money, tell them how much.
  • If you save them time, tell them how much. 
  • If you help them get results faster, say how much faster that can be. (you can't always promise the results, but you can give them an example of how it could work)
  • If you help the cultivate better behavior in their child, give them specific examples of better behavior they can see.

Bullet points are an amazing tool for this, so don't be shy about making long bulleted lists of benefits in your sales pages and promos. They're easy to scan and your customer will take note of something that catches their eye. 

It can make a world of difference in your conversion rates, so if you need something to do today, go write some bullet points. And if you need some feedback, just ask.

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Alice Seba
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