Michel Fortin is Alice's favorite copywriting teacher and have a big influence on her developing her skills. In this very practical presentation, Michel walks you through developing the skills you need to sell more products.

You'll learn:

• The number one copywriting mistake people make that kills sales.
• Ensuring that your audience is fully educated about your product and the problem you're helping them solve, so they're ready to buy.
• Three critical tips for a headline that grabs and keeps your visitor's attention.
• Simple tweaks to make to your copy for better results.

You can also download the notes for this presentation (PDF). 

In this presentation, Alex Mandossian shows you how to get more exposure and audience reach without spending a single penny more on advertising or publicity costs...all through the power of content marketing.

You'll learn:

• How to get your message out to a wider audience with content you've already created.
• 4 benefits to repurposing your content and why it would be crazy not to do it. 
• The biggest mistake people make when promoting their book and why it stifles your future sales.

You can also download the notes for this presentation here (PDF). 

Here's a handy guide that walks you through the perks of having a mailing list, how to build a targeted list and how to build a relationship with your list, so you can profit from it. Click here for the PDF lesson.

This is an excellent presentation by Colin Theriot that shows you don't have to be a guru or a leading expert...or any expert of any kind to build and audience and make money from it.

You'll learn:

• How to do that math and see that you don't need a huge audience to be making really good money online.
• Why you don't have to be an expert in your niche to command authority.
• 4 questions to answer in order to build your loyal following.
• How to get paid to create your products...instead of creating them and hoping to get paid.

You can also download the notes from this presentation (PDF).