Category Archives for Direct Expert Access Extra Courses

List Building Case Study: Vijay N of 21SuccessPrinciples.com

​List Building Case Study: Vijay N of 21SuccessPrinciples.com 

​Here is a the beginning of an opt-in offer case study. Vijay is offering a success guide as an opt-in offer. We are providing suggestions for increasing his opt-ins and turn those subscribers into sales quickly. 

Case study documentation so far:

Ball is now in Vijay's court. We'll update you when we get to the next step! 🙂 ​

Opt-In Page Template

Opt-In Landing Page Template

If you want more subscribers, having a dedicated landing page to "sell" your free opt-in offer is a must. Drive traffic from your blog posts, videos, advertising to your landing pages and your mailing list will grow much faster. Here's a handy template to make it easy for you to set up your opt-in pages. It includes all the basic elements you need to turn more visitors into subscribers.

This template package includes:

  • An opt-in page template
  • A script for your opt-in page video (optional)
  • A thank you page template
  • A thank you email template 

Click here to download the template (zip).

Ideas Guide for Using & Customizing PLR

Ideas Guide for Using & Customizing PLR

Ideas for Using PLR

Private Label Rights Content (PLR) content is a great way for you to build your sources of content without huge expense or time investment. Simply put, PLR is pre-written content that you can purchase and then modify to suit your unique business needs. You don’t have to give credit to an author because publishing rights belong to you…it’s your content to use, sell and monetize.

Of course, there are some things you need to know to make the best use of PLR. In this guide we talk about why you might want to use PLR, duplication issues, finding good PLR, recommended PLR sources, using your PLR content over and over again, customizing it and a bunch more.

You can download this guide here (PDF). 

Develop Your Copywriting Skills to Sell More Products

Develop Your Copywriting Skills
 to Sell More Products

Michel Fortin is Alice's favorite copywriting teacher and have a big influence on her developing her skills. In this very practical presentation, Michel walks you through developing the skills you need to sell more products.

You'll learn:

  • The number one copywriting mistake people make that kills sales.
  • Ensuring that your audience is fully educated about your product and the problem you're helping them solve, so they're ready to buy.
  • Three critical tips for a headline that grabs and keeps your visitor's attention.
  • Simple tweaks to make to your copy for better results.

You can also download the notes for this presentation (PDF). 

Get More Exposure with a $0 Budget

Get More Exposure with a $0 Budget 

In this presentation, Alex Mandossian shows you how to get more exposure and audience reach without spending a single penny more on advertising or publicity costs...all through the power of content marketing.

You'll learn:

  • How to get your message out to a wider audience with content you've already created.
  • 4 benefits to repurposing your content and why it would be crazy not to do it. 
  • The biggest mistake people make when promoting their book and why it stifles your future sales.

You can also download the notes for this presentation here (PDF). 

How to Build a Loyal Audience, Even if You’re Not an Expert

How to Build a Loyal Audience,
Even if You Aren't an Expert

This is an excellent presentation by Colin Theriot that shows you don't have to be a guru or a leading expert...or any expert of any kind to build and audience and make money from it.

You'll learn:

  • How to do that math and see that you don't need a huge audience to be making really good money online.
  • Why you don't have to be an expert in your niche to command authority.
  • 4 questions to answer in order to build your loyal following.
  • How to get paid to create your products...instead of creating them and hoping to get paid.

You can also download the notes from this presentation (PDF). 

The Art of Persuasion and Conversational Selling

The Art of Persuasion and Conversational Selling

Persuasive and Conversational Selling

Here's a handy course that will walk you through the basics of copywriting and show you how to apply these powerful concepts to all your content and sales materials. Whenever you engage with your audience…whether it's through video, blog posts or sales page, it's your job to persuade them you're worth listening to and learning more from. This course will help you do just that.

The 3 part course includes:

  • Lesson 2: The Art of Persuasion and Conversational Selling (PDF) – There is some nuance needed when it comes to informational content. We’re talking your how-to and other informative videos, your blog posts, reports and other pieces of content where you’re really trying to build a relationship…but be persuasive as well.
  • Swipe File (PDF): This swipe file includes starter fill-in-the-blanks headlines, power words, transitions, calls-to-action, closings, P.S. and FAQ ideas. Keep them handy when you’re writing copy, video scripts or any content that is designed to persuade your audience.

 

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