How to Leverage the Incredible Power of Emotions in Your Content Marketing

If your content isn't getting the traction you want, always remember to tap into your audience's emotions.

Make them laugh.

Make them cry.

Make them mad (but in most cases, make sure you stay the good guy).

Inspire them to do something great, right then and then. 

Make them FEEL something.

So even if you publish a lot of how to stuff, think of how you can add emotion. Share stories, add quotations, make jokes, use what you need to in order to make them FEEL.

Implementation: New and Existing Content

Moving forward, always keep in mind how you can use emotions in your content. This is particularly effective in your emails, social media posts and blog posts. It can be something as simple as adding a quotation or story...or even a photograph that conveys an emotion. 

But also review your past content as this is a great way to repurpose and breath new life into old content. Once you've updated it, share it again with your subscribers, followers, etc. 

Before You Go: Get 10 Free Articles to Practice With

Put what you learned into practice with a free 10-pack of articles on the topic of journaling. You get 10 quality articles, complete with private label rights that you can brand monetize and publish as your own.

Free 10-Pack of Journaling Articles

You can edit, brand and monetize these articles as you wish. I'd recommend adding a mixture of the following to evoke emotion:

  • Quotes to inspire your readers to use journaling in a meaningful way. Use captions for any quotes images you post to give them another way to look at the quote, share a story that epitomizes it or anything that will inspire them further.
  • Stories about your own journaling experience...or of your customers...and how it brought about profound change in your life. Do a quick interview, show snapshots of your own journal or just talk about it. It all helps. 
  • Anything that shows that journaling is a path to healing deep wounds. It can make bring us clarity, help us work through difficult situations and even brings us pure happiness and joy. 

We've already done the work, you just add a little emotion and publish! 

To your great success,
Alice Seba
Alice Seba
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