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Email Marketing

Insider Courses and Info

Extra Courses and Helpful Information

Here is our (growing) library of extra courses and other helpful information you'll find useful as you implement what you've learned in our training. If you're looking for information on a certain topic, please submit a question here. 

Using Instagram to Increase Your Business Reach
​Trial offers are a powerful marketing strategy to get customers to try your product within a certain period for free,[...]
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Marketing with Case Studies, Short Reports, & eBooks
​Trial offers are a powerful marketing strategy to get customers to try your product within a certain period for free,[...]
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Growth Tactics for Coaches & Creatives
​Trial offers are a powerful marketing strategy to get customers to try your product within a certain period for free,[...]
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Thriving as An Entrepreneur When You’re an Introvert
​Trial offers are a powerful marketing strategy to get customers to try your product within a certain period for free,[...]
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Attract More Customers with Trial Offers
​Trial offers are a powerful marketing strategy to get customers to try your product within a certain period for free,[...]
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An Extrovert's Guide to Online Business Success
In this guide, we look at the advantages extroverts have as an online business owner. We talk about the types[...]
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Video Creation Made Easy
Video production is a rewarding path to marketing your business or the business of others. Video production isn't as hard[...]
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Growing Your List with Lead Magnets
A business owner’s most important asset today is their customer email list. Using lead magnets to incentivize your ideal customer[...]
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5 Stages of a Buyers Journey
One of the most important things you can learn about selling is to learn about buying and the decision-making process.[...]
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Personalizing Your Content
Personalizing your content allows you to create a stronger bond with your audience. They feel that you know them and[...]
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Free Website Traffic
Traffic is the lifeblood of your website. Don't be fooled into thinking you can only get traffic by paying for[...]
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Email Writing Made Easy
While you may understand how important it is, writing copy can be one of the hardest parts of email marketing.[...]
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Nurture Your List to Build Solid Relationships
​To build a high-quality and high-ROI mailing list, you need to nurture and build relationships with your subscribers. This guide[...]
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Get More Prospects and Sales with Blogging
​Blogging is one of the easiest ways to grow your business. It attracts visitors, builds trust, shows your expertise and[...]
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Social Media Marketing with Minimal Effort
Social media marketing helps you improve brand awareness, engage with your customers, and increase traffic to your website. Plus, it’s[...]
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Simple Strategies for Growing Your Mailing List
​​There's more to growing your mailing list than just driving traffic to your opt-in page. This guide will walk you[...]
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Using Video & Images In Your Marketing Strategies
​Image and video marketing has never been more important. Studies show ​they can increase revenue by 50% or more. If[...]
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Search Engine Optimization Today
​Regardless of how things change over time, search engine optimization is still important if you want to add value to[...]
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Get More Prospects & Sales with YouTube Videos
​One easy way to attract more prospects, engage viewers, get more email subscribers, and make more sales is with video[...]
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Build a Loyal Audience without Being an Expert

How to Build a Loyal Audience, Even if You’re Not an Expert

How to Build a Loyal Audience,
Even if You Aren't an Expert

This is an excellent presentation by Colin Theriot that shows you don't have to be a guru or a leading expert...or any expert of any kind to build and audience and make money from it.

You'll learn:

  • How to do that math and see that you don't need a huge audience to be making really good money online.
  • Why you don't have to be an expert in your niche to command authority.
  • 4 questions to answer in order to build your loyal following.
  • How to get paid to create your products...instead of creating them and hoping to get paid.

You can also download the notes from this presentation (PDF). 

Persuasive and Conversational Selling

The Art of Persuasion and Conversational Selling

The Art of Persuasion and Conversational Selling

Persuasive and Conversational Selling

Here's a handy course that will walk you through the basics of copywriting and show you how to apply these powerful concepts to all your content and sales materials. Whenever you engage with your audience…whether it's through video, blog posts or sales page, it's your job to persuade them you're worth listening to and learning more from. This course will help you do just that.

The 3 part course includes:

  • Lesson 2: The Art of Persuasion and Conversational Selling (PDF) – There is some nuance needed when it comes to informational content. We’re talking your how-to and other informative videos, your blog posts, reports and other pieces of content where you’re really trying to build a relationship…but be persuasive as well.
  • Swipe File (PDF): This swipe file includes starter fill-in-the-blanks headlines, power words, transitions, calls-to-action, closings, P.S. and FAQ ideas. Keep them handy when you’re writing copy, video scripts or any content that is designed to persuade your audience.

 

More Resources

​More Resources You'll Find Helpful

If we find something cool that we think you'll find helpful, we'll post it here. From useful advice, inspiration, tools and even additional products, we're working to keep you informed, motivated and working towards your goals. If you're looking for information on a certain topic, please submit a question here and we'll add more resources.

Lead Magnet Ideas, Titles and Templates to Capture More Leads
Here's a very useful post from Barry Feldman that includes an in-depth tutorial on creating lead magnets. You can also opt-in to get his lead magnet templates to apply what you've learned.
Explore Resource 
Beginner Video Editing Tutorials (PC and Mac)
If you need to learn the basics of video editing, here are two hand-picked tutorials for you. The first is for Windows Movie Maker and the second is for iMovie on the Mac. Video editing is intimidating until you start to do it and these tutorials will hep you get started.
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Improve Your Ad Targeting by Understanding What Facebook Knows about You (It's a LOT)
Facebook collects a lot of data about its users, which is why it's such a powerful advertising platform. This article AdEspresso gives you an in-depth look at exactly what Facebook knows about you.
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8 Killer Content Ideas for Your Facebook Live Video
Here's a great article from Bree Brouwer that gives you 8 in-depth ideas for Facebook Live. Each one comes with great suggestions and a real-life example.
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Create Expert Content Using PLR + Video (Free Transcribe Method)
Justin Popovic shares some great tips for repurposing private label rights content and turning it into videos and multiple pieces of extra content.
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How to Retain More of Every Book You Read
As an online business owner, you no doubt do a lot of reading. But if you could retain more of each book you read? Here are some practical tips from James Clear.
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Top 20 Online Video Makers
If you're looking for some handy tools for creating your videos, Filmora has compiled a list of 20 of the best online video makers.
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3 Video Optimization Tips for Marketers
If you're looking for ways to get more views for your YouTube videos, here are some useful tips from Social Media Examiner.
Explore Resource 

4X System Session 2

4X System Session 2: Streaming Video

Introduction

Ownership Deep Dive

Dedication Deep Dive

Results Deep Dive

Mission Deep Dive

Road Map Review  (a quick overview...this will be covered in more depth in session 3)

Implementation Deep Dive

Measure and Adjust Deep Dive

Homework

Q&A Session

Back to Main Streaming Videos Page

4X System Session 1

4X System Session 1: Streaming Video 

Quick Intro to the 4X System

Damon's Story (for ideas on adding your own story to your training...please don't use this for your own training)

Intro Continued

Productivity Beliefs and Framework

4X System Self-Mastery

Session 1 Wrap Up

4X System Q&A

Back to Main Streaming Videos Page

Publish! Sales Page Templates Bonus

4X System Bonus: Sales Page Templates

Get your fill-in-the-blanks templates that make it easier for you to sell your online training program. We've included sales pages, graphics and swipe files to make it easy. Make sure to read the Insider's Guide so you can use these documents effectively.

 Click Here for the Sales Page Templates (zip)

Get More Templates Just Like These at 40% Off

If you're looking for more templates to help you make easy work of your marketing, check out Alice's DFYTemplates. You can join the monthly membership for a new handy fill-in-the-blanks template package each month or select one of the a la carte packages to fill a certain need. 

And hey, save 40% on your first order by entering coupon code: PUBLISH

Go Back to the Main Publish! Download Page

4X System Sales Page Templates Bonus

4X System Bonus: Sales Page Templates

Get your fill-in-the-blanks templates that make it easier for you to sell your online training program. We've included sales pages, graphics and swipe files to make it easy. Make sure to read the Insider's Guide so you can use these documents effectively.

 Click Here for the Sales Page Templates (zip)

Get More Templates Just Like These at 40% Off

If you're looking for more templates to help you make easy work of your marketing, check out Alice's DFYTemplates. You can join the monthly membership for a new handy fill-in-the-blanks template package each month or select one of the a la carte packages to fill a certain need. 

And hey, save 40% on your first order by entering coupon code: 4XSYSTEM

Go Back to the Main 4X System Download Page

(OLD) The Art of Persuasion and Conversational Selling

The Art of Persuasion and Conversational Selling

Here's a handy course that will walk you through the basics of copywriting and show you how to apply these powerful concepts to all your content and sales materials. Whenever you engage with your audience…whether it's through video, blog posts or sales page, it's your job to persuade them you're worth listening to and learning more from. This course will help you do just that.

The 3 part course includes:

  • Lesson 2: The Art of Persuasion and Conversational Selling (PDF) – There is some nuance needed when it comes to informational content. We’re talking your how-to and other informative videos, your blog posts, reports and other pieces of content where you’re really trying to build a relationship…but be persuasive as well.
  • Swipe File (PDF): This swipe file includes starter fill-in-the-blanks headlines, power words, transitions, calls-to-action, closings, P.S. and FAQ ideas. Keep them handy when you’re writing copy, video scripts or any content that is designed to persuade your audience.

 

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