This article from AdEspresso is an in-depth look at just what Facebook knows about you. Understanding this will show you just how powerful an advertising platform Facebook is and how you can leverage this data to reach your target customer.
Some of the things Facebook knows and stores data on:
- Age, location and gender
- Your income level and property ownership
- Anniversaries, your birthday, your relationship status, and whether or not you live near extended family
- Whether or not you work at an office
- Your car’s make and model, and how much would you spend on a new car
- Your credit information
- Your operating system and email provider
- Your interests—everything from sports and shopping habits to restaurants, travel, and vacations
...and it's not just from information you put into your profile. Facebook can read cookies on other sites you visit.
Read the article here as it walks you through:
- Understanding why certain ads appear in your news feed
- Seeing what Facebook considers your interests to be
- How valuable you are to Facebook in terms of selling advertising to you
It's very eye-opening and extremely useful to creating targeting for your own ad campaigns.