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Here's a very useful post from Barry Feldman that includes an in-depth tutorial on creating lead magnets. You can also opt-in to get his lead magnet templates to apply what you've learned. 

He covers:

• Lead magnet titles that have converted at a high rate for his business and clients
• Additional great lead magnet ideas from around the web.
• Variations on the ideas to help kick start your next lead magnet (BECAUSE note from Alice and Damon, you should always have more than one)
• And little in-article workshops or brainstorms to ignite the creative process.

Click here to read the article

He includes lots of great examples you can add to your swipe file and model as well. Use what works and adopt it for your own use. 

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If you need to learn the basics of video editing, here are two hand-picked tutorials for you. The first is for Windows Movie Maker and the second is for iMovie on the Mac. Video editing is intimidating until you start to do it and these tutorials will hep you get started. 

Windows Movie Maker Editing Tutorial

iMovie Editing Tutorial - for Mac

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This article from AdEspresso is an in-depth look at just what Facebook knows about you. Understanding this will show you just how powerful an advertising platform Facebook is and how you can leverage this data to reach your target customer. 

Some of the things Facebook knows and stores data on:

• Age, location and gender
• Your income level and property ownership
• Anniversaries, your birthday, your relationship status, and whether or not you live near extended family
• Whether or not you work at an office
• Your car’s make and model, and how much would you spend on a new car
• Your credit information
• Your operating system and email provider
• Your interests—everything from sports and shopping habits to restaurants, travel, and vacations

...and it's not just from information you put into your profile. Facebook can read cookies on other sites you visit.

Read the article here as it walks you through:

• Understanding why certain ads appear in your news feed
• Seeing what Facebook considers your interests to be
• How valuable you are to Facebook in terms of selling advertising to you

It's very eye-opening and extremely useful to creating targeting for your own ad campaigns. 

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Here's a great article from Bree Brouwer that gives you 8 in-depth ideas for Facebook Live. Here 8 suggestions include:

• AMAs (Ask Me Anything) and Q&As.
• Behind the Scenes
• Breaking News
• Challenges
• Demos / How-Tos
• Events or Appearances
• Interviews
• Product and Service Announcements

...but read the full article for suggestions and real-life examples of each idea. 

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This is a specific question about the type of content our member was buying. We'll cover creating a product from PLR in more depth soon. Damon also mentioned some advice by Colin  Theriot and we have a presentation from him on the topic of building a loyal audience, even if you aren't an expert yourself.

Here's a more in-depth answer on actually turning PLR into a product. 

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We have a great list building training program here and you can use coupon code: INSIDERS to save $20 on the VIP access, if you don't already have access.

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One of the secrets to ranking videos in Google is having external resources linking to your videos and embedding your videos. Below is the lifecycle of a Viral Video. The lifecycle may seem complicated but you can manufacture much of the process and benefit from ranking our videos highly.

Recipe to Rank Your Videos:

Get Viewed: Send your video out to all your friends and family and ask them to watch your video, like, share and comment on your video.

Get Shared:

1. Ask friends and family to share your video on social media
2. Put your video on your social media pages and your website (WordPress, Tumblr, Blogger, WordPress.com, Google Plus, Weebly, Wix)
3. Get other people to social bookmark and share your video. One resource you can use to get hundreds of other people to share your and like your content is Social Adr
4. Ask other websites to link to your content, use your social media properties to link to your videos and use Social Monkee to get hundreds of bookmarks to your videos.
5. BONUS TIP FOR LINKS: Write a press release announcing your video. Distribute your press release through Email Wire, Release Wire or another reputable press release service. Hint: You can find vendors on Fiverr that will submit your press release to these services for only $5.

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If you're not familiar with the term, a VSL or Video Sales Letter, is a video that often takes the place of a written sales page or it might be used along with a written sales page.

Here are a couple of scripts that will help you create your VSLs. They're from one of Alice's training programs and inside the zip folder, you'll find one script for your main product and the other for an upsell. You could choose to appear on screen for your VSL or make a plain text slide show and keep it quite simple.

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