An Ugly Website Can Truly Be A Beautiful Thing

You know people write to us all the time and tell us our sites are ugly (in so many words) or outdated looking. I still use old-school opt-in pages and sales pages. I make graphics that look like they're from the olden days of 2001.

But you know why I do this? Because this stuff WORKS.

This is one of the lessons conveyed in the free Pinterest Class, even though they didn't outright say it. By the way, make sure you check it out below.

When you see beautiful images and websites, what do you feel? Maybe relaxed and enjoying the view but are you paying attention what is being said? The fonts blend in to the website and don't command attention. I think we get distracted by pretty things and just see the pretty. We feel good, but not necessarily motivated.

But when we see something not so beautiful, it grabs our attention in a different way. It maybe makes us a little uncomfortable and we search for clues on what's going on. And when you're using direct response marketing techniques (like headlines, bullet points in sometimes eye-catching colors), you draw the eye in to what you are actually trying to say.

That is powerful.

Now am I suggesting that you uglify your beautiful sites and graphics? Well not totally uglify it, but I would take another look at what you're putting out there and see how it can better command attention.

Case in point, have a look at the results Daniel and John get from their “book-o-graphics” that can be replicated to promote anything … not just books.

If you want tips on adding just a bit of action-oriented ugly to your site or graphics, post a link to what you want help with below.

To your great success,

Alice Seba
Your Partner in Easy Product Creation

If You Spend Money Learning Something New – Do It Right! 

Remember a little while ago when I talked about investing your education dollars wisely? So many of you (and no, I cannot include myself lol…because this is the one bad habit that I do not have), buy stuff and do nothing.

Or do it half-heartedly.

Or worse, think you know more than the instructor or coach that you trusted to give your money to, so you do it differently.

I’ve told you guys the story about my stand-up comedy class. Where I fully and wholeheartedly dedicating myself to doing what my expert teacher told me to do, no matter how painful it was. And trust me, it WAS painful. Only about 20% off the class did this…the rest just gave up for whatever reason.

Well, here’s another example. This is from last year, when my boys and I went axe (ax for the Americans) throwing for the first time. We were given specific instructions on how to do it.

RESULT – This was one of 3 bullseyes for me. My youngest son got 4. My oldest (please don’t tell him I told you this), didn’t get any and you could see he wasn’t following the instructions.

And of course, part of that is natural physical ability that is tough to change without repeated practice. Because gosh, ask anyone who has tried to teach me to swing a golf club or shoot pool and how good a student I was.

If you’re going to spend money, immerse yourself fully. Do what your instructor or coach says. Once you see some results, you can adjust the plan and make it better. Until then, you’re just wasting your time and money.

P.S. If you haven’t seen my stand-up routine or watched the video where I talked about the process of going from no experience to 5 mortifying but fun minutes on stage, you can read that here.

What to Do Next: Try a sample of our PLR, Ready-to-Brand, Monetize & Publish: “Increase Your Focus for Better Productivity” Report Bundle.

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Your Done-for-You Content Bundle Includes:

Increase Your Focus for Better Productivity illustrated private label rights (PLR) report (3,897 words / 8 images) will teach your readers why focusing is so important in their lives.  Topics include:

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To your great success,

Alice Seba
Your Partner in Easy Product Creation