One of the secrets to ranking videos in Google is having external resources linking to your videos and embedding your videos. Below is the lifecycle of a Viral Video. The lifecycle may seem complicated but you can manufacture much of the process and benefit from ranking our videos highly.

Recipe to Rank Your Videos:

Get Viewed: Send your video out to all your friends and family and ask them to watch your video, like, share and comment on your video.

Get Shared:

1. Ask friends and family to share your video on social media
2. Put your video on your social media pages and your website (WordPress, Tumblr, Blogger, WordPress.com, Google Plus, Weebly, Wix)
3. Get other people to social bookmark and share your video. One resource you can use to get hundreds of other people to share your and like your content is Social Adr
4. Ask other websites to link to your content, use your social media properties to link to your videos and use Social Monkee to get hundreds of bookmarks to your videos.
5. BONUS TIP FOR LINKS: Write a press release announcing your video. Distribute your press release through Email Wire, Release Wire or another reputable press release service. Hint: You can find vendors on Fiverr that will submit your press release to these services for only $5.

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If you're not familiar with the term, a VSL or Video Sales Letter, is a video that often takes the place of a written sales page or it might be used along with a written sales page.

Here are a couple of scripts that will help you create your VSLs. They're from one of Alice's training programs and inside the zip folder, you'll find one script for your main product and the other for an upsell. You could choose to appear on screen for your VSL or make a plain text slide show and keep it quite simple.

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Here's a great tutorial from Justin Popovic on how to use PLR to create video content and then easily repurpose that video content into more written content. You can also read the full article here. 

Justin Popovic has some great tips for repurposing your PLR to create videos AND turning those videos into additional written content. You can watch the video above or read his full blog post here. 

Private Label Rights Content (PLR) content is a great way for you to build your sources of content without huge expense or time investment. Simply put, PLR is pre-written content that you can purchase and then modify to suit your unique business needs. You don’t have to give credit to an author because publishing rights belong to you…it’s your content to use, sell and monetize.

Of course, there are some things you need to know to make the best use of PLR. In this guide we talk about why you might want to use PLR, duplication issues, finding good PLR, recommended PLR sources, using your PLR content over and over again, customizing it and a bunch more.

You can download this guide here (PDF). 

Michel Fortin is Alice's favorite copywriting teacher and have a big influence on her developing her skills. In this very practical presentation, Michel walks you through developing the skills you need to sell more products.

You'll learn:

• The number one copywriting mistake people make that kills sales.
• Ensuring that your audience is fully educated about your product and the problem you're helping them solve, so they're ready to buy.
• Three critical tips for a headline that grabs and keeps your visitor's attention.
• Simple tweaks to make to your copy for better results.

You can also download the notes for this presentation (PDF). 

In this presentation, Alex Mandossian shows you how to get more exposure and audience reach without spending a single penny more on advertising or publicity costs...all through the power of content marketing.

You'll learn:

• How to get your message out to a wider audience with content you've already created.
• 4 benefits to repurposing your content and why it would be crazy not to do it. 
• The biggest mistake people make when promoting their book and why it stifles your future sales.

You can also download the notes for this presentation here (PDF). 

As an online business owner, you no doubt do a lot of reading. But if you could retain more of each book you read? Here are some practical tips from James Clear.

He suggested making the notes you take searchable, integrating thoughts as you read, summarizing the book in one paragraph...and he shows you how to do all 3 right here.