Category Archives for Direct Expert Access and Case Study Lab

How Do I Turn PLR into a Product for Sale?

FAQ: How Do I Turn PLR into a Product for Sale?

Q: I love your products but I buy them and just stare at them! It would be awesome to have step by step on how to resell them.

A: Watch the video for the full answer, but the first step is to stop overthinking it and just start getting stuff out there. Keep it simple...solve a problem and create a product. You can use the content as is or use reports as a webinar script, to create videos and more. And if you don't already have a list of people waiting to buy, use the content as a lead magnet to grow your list. 

How Do I Reach People Who Want to Buy PLR Rights Content?

FAQ: How Do I Reach People Who Want to Buy PLR Rights Content?

Q: I've been trying to get my PLR business off the ground for months, but am having trouble breaking in to that audience that thinks PLR is a great resource ... this is where I need help.

A: Watch the video for the full answer, but Alice gave some great suggestions on connecting with existing PLR sellers, whether they create and sell PLR products or just work as affiliates. The easiest way to buyers is through someone else's list, so make those connections.  

Some of the suggestions included creating a free offer to promote, making a group PLR packages, interviewing a PLR sellers and more. 

Damon also talked about thinking outside the box and reaching local businesses with PLR content.

By the way, Alice has a PLR business training program and one of the perks of joining is having her promote your product.

Is Using a Report as a Lead Magnet Worn Out?

FAQ: Is Using a Report as a Lead Magnet Worn Out?

Q: I want to start growing my list and I know you say that giving away a free report is a good idea, but isn’t that idea already worn out? 

A: Watch the video above, but the basic answer is no. People have been using information as a way to get prospects for a long time and that's not about to change. Just think about solving a problem and help your subscribers do that. It doesn't matter if it's a report, a webinar or any other medium...as long as you're giving them a solution they need. Here's a great article on creating lead magnets that might help too.

Lead Magnet Ideas, Titles and Templates to Capture More Leads

Lead Magnet Ideas, Titles and Templates to Capture More Leads

Lead Magnet Ideas

Here's a very useful post from Barry Feldman that includes an in-depth tutorial on creating lead magnets. You can also opt-in to get his lead magnet templates to apply what you've learned. 

He covers:

  • Lead magnet titles that have converted at a high rate for his business and clients
  • Additional great lead magnet ideas from around the web.
  • Variations on the ideas to help kick start your next lead magnet (BECAUSE note from Alice and Damon, you should always have more than one)
  • And little in-article workshops or brainstorms to ignite the creative process.

Click here to read the article

He includes lots of great examples you can add to your swipe file and model as well. Use what works and adopt it for your own use. 

Beginner Video Editing Tutorials (PC and Mac)

Beginner Video Editing Tutorials (PC and Mac)

If you need to learn the basics of video editing, here are two hand-picked tutorials for you. The first is for Windows Movie Maker and the second is for iMovie on the Mac. Video editing is intimidating until you start to do it and these tutorials will hep you get started. 

Windows Movie Maker Editing Tutorial

iMovie Editing Tutorial - for Mac

Improve Your Ad Targeting by Understanding What Facebook Knows about You (It’s a LOT)

Improve Your Ad Targeting by Understanding What Facebook Knows about You (It's a LOT)

Find Out Everything Facebook Knows About You

This article from AdEspresso is an in-depth look at just what Facebook knows about you. Understanding this will show you just how powerful an advertising platform Facebook is and how you can leverage this data to reach your target customer. 

Some of the things Facebook knows and stores data on:

  • Age, location and gender
  • Your income level and property ownership
  • Anniversaries, your birthday, your relationship status, and whether or not you live near extended family
  • Whether or not you work at an office
  • Your car’s make and model, and how much would you spend on a new car
  • Your credit information
  • Your operating system and email provider
  • Your interests—everything from sports and shopping habits to restaurants, travel, and vacations

...and it's not just from information you put into your profile. Facebook can read cookies on other sites you visit.

Read the article here as it walks you through:

  • Understanding why certain ads appear in your news feed
  • Seeing what Facebook considers your interests to be
  • How valuable you are to Facebook in terms of selling advertising to you

It's very eye-opening and extremely useful to creating targeting for your own ad campaigns. 

I’m Buying PLR and I Want to Build a Product From It

FAQ: I'm Buying PLR and Want to Build a Product

This is a specific question about the type of content our member was buying. We'll cover creating a product from PLR in more depth soon. Damon also mentioned some advice by Colin  Theriot and we have a presentation from him on the topic of building a loyal audience, even if you aren't an expert yourself.

Here's a more in-depth answer on actually turning PLR into a product