In this video Debbie and Alice speak on different tips for motivation and remaining focused. 

​Debbie Drum:    Let's go. Do you find it hard to get motivated and focused sometimes? If so, what do you do to snap out of it and get what you need done?

Alice Seba:    Of course. Everybody does, right? I think I'm getting it more now. It's funny. When I was first starting out, I really wanted it. I kept at it. I did whether I wanted to or not. I was motivated because I'd see those little successes, because I was doing stuff, right? I was learning, getting some money coming in, learning to build on that, so I was motivated to keep going. But on those times where you feel like, that's enough, don't sweat it. I mean, if you've got client work to do, you might have to come up with some solutions really fast. Perhaps hire someone to help you or figure out that, because you've gotta get that stuff done. You don't want to keep your clients waiting, but really give yourself a break sometimes.

We're our harshest critiques. We're the bosses to probably ever have. Sometimes we think that we have to do more than we really have to. I remember I used to have these crazy to do lists, and I'd have to do so much detail on products, or launches, or getting content out, but if I really looked at it, I could've honed that down to just a few things that I needed to get done. Don't overload yourself. Work on building a team, which I think we had a lot of questions about outsourcing, so we'll get into that, because I went, if you were one of my customers, and you've been in my Facebook group, you know that in the beginning of this year, I went through a real big phase of being totally unmotivated.

I didn't want to do anything. I was doing the bare minimum, but thankfully, over the years, and I didn't start out that way, that's right, because a lot of people say, “Well that's because you already have all of these people working for you,” but I started out with nobody working for me. I built a team over time, and I have a system in place where we're regularly publishing products, and getting them out there, right, and other than planning the products, I have very little hand in making sure they get out there.

If I don't feel like doing anything, my products are still gonna get out there, my customers are gonna be taken care of by our support, and all of that stuff, so it's something you want to work towards so that you can have those lack of motivation times, or something happens where you have to take care of a family member, or your dog who just wants to snuggle, and you really want to snuggle with your dog rather than working, then you're ready for it.

Debbie Drum:    Yeah. I mean, what you said in the beginning is the same for me, too. When I first started, I would work literally 14 hour days. I would wake up at 5:00 AM. When I had a full-time job, I would wake up at 5:00 AM, work 5:00 AM to 8:00 PM, and then a little bit throughout the day, during my full-time job work, and then at night, and once you get to that actual transition where you are making some money, and maybe you went full-time, and you developed these systems, and processes, what happens is, is you get a little bit tired, and then you're also a little bit older. I started in 2010! I had a lot more energy.

Alice Seba:    You were just a baby.

Debbie Drum:    Yeah, and for right now, I can't sit for long periods of time.

Alice Seba:    Actually, that means you started at probably about the same age as me, right? That's funny. Yes.

Debbie Drum:    Really? I was 30.

Alice Seba:    Yeah. 30. I was about 30. I think I was 30. Yes! I was 30!

Debbie Drum:    Wow! That's another thing we have in common. I can't sit for a long period of time without the bones starting to hurt, and things like that, so you have to work around that, right? We all experience that, as well, and I talk a lot about this in my business, and fitness, and moving around, staying in shape, getting up, stretching. You can't sit for long periods of time, and if you are sitting, make sure that you are being productive. It's very easy to putz around on Facebook for 35 minutes.

Alice Seba:    I never ever do that. Ever. Ever.

Debbie Drum:    It's a combination of work, and also a little social, too, and then whatever, but yeah, I mean, you do have periods of time where you get burnt out. I certainly do, and hopefully you have though, by that time, some systems put in place where you are starting to make some money, starting to make some passive income, starting to plan more, starting to plan your months out more so that you have projected income, things like that, which give you the ability to take a little bit of a break, sometimes, when you don't feel like working.

Alice Seba:    I love the exercise thing, because I wanted to add another piece to it, too. Several years ago, when I decided I'd like to get into better shape, and exercise, I did martial arts. I started with karate, and stuff like that, and then, the last year or so, I became very addicted to yoga, and both those activities, and it doesn't even matter if you're doing weightlifting or things like that, there's a lot of the similar things, because it requires that consistency, developing of habits, focus, right? Martial arts and yoga require a lot of focus. Yoga, I love it because it makes me ... I'm calm. Things that used to make me anxious, don't make me so anxious anymore.

Debbie Drum:    Like forgetting your laptop battery?

Alice Seba:    Yes. I forgot my laptop battery, and she thinks I'm crazy for this five day trip, and she thinks I'm crazy that I wasn't totally upset about it, and I'm like, “Well, whatever.” I did have stuff to do! It's not like I couldn't do nothing, but I worked around it. I learned to use a Mac laptop today because I forgot my charger. Every problem has a solution, which is another thing I said today.

My daughter get stressed out about these little things, and she gets so worked up, and I'm like, “Just stop for a second. Everything can be solved. There's always a solution, and if you can just stay calm, and keep figuring that out. Don't let those little things upset you or get you unmotivated, and make you not want to continue, because you can figure out how to keep going.”

Debbie Drum:    Yeah. Another thing. I know that there's books about this. There's methods that you can do, like work 25 minutes, stop working for 5 minutes, and I'm sure people here can name those methods.
Alice Seba:    The Pomodoro or something?

Debbie Drum:    Exactly.

Alice Seba:    That's too structured for me but, yeah, a lot of people swear by that. If it works for you, yeah.

Debbie Drum:    Sometimes, if you really don't feel like doing something, and you just say, “Alright, I'm gonna do it for five minutes,” and then it turns it an hour, and then you've got an hour's worth of work done, which is great. It's just something that I do. I'm like, I'm gonna sit here, and do it, and then you're just in it, and you finish it.

Alice Seba:    I guess I actually do a form of it. Maybe I'm lying. It does work for me because, sometimes, I'm involved in some Facebook groups for fun, and some of them are so compelling, that I say, “Okay! After I've written these three emails, I can go check what's happening in the group.”

Debbie Drum:    Reward! Right.

Alice Seba:    I usually do it more task based than time based, that I have to do these things, and then I can go do that.
Debbie Drum:    Yeah, I like that. Task based. Exactly but, yeah, the little rewards system that you do. I mean, don't reward yourself too much with food but, sometimes, food is a good motivation, right? Going out eat some sushi later, but you can only go if you finish this, this, and this. To be your own boss, to be an entrepreneur, you have to learn those skills anyway. You have to be self motivated. It's not gonna happen if you don't get the work done and, in the beginning, probably some of you here are just beginner and just starting out, maybe just entering this world of your online business. I don't know when you started to develop a team, but it took me a while.

I did a lot by myself. I also took on a partner, as well, so we shared a lot of the work, but you're not always gonna be able to hire somebody to do everything for you in the beginning. We can't all be Alice.

What to Do Next: Get the Full Interview ​with ​A Huge Library of Marketing Templates and Tools:

If you’d like more success and content marketing strategies, get access to the full webinar, complete transcripts, handy marketing templates and other useful tools, ​we've got them for you.

This handy training and practical get-it-done package includes:

• Full webinar recording
  
• Full transcripts
  
• Fill-in-the-blanks content marketing templates
  
• Fill-in-the-blanks info product creation templates
  
• Gift card for done-for-you content at Publish for Prosperity
  
• 80+ Book Cover Templates
  

In short, you get the advice and guidance based on decades of online marketing experience AND the handy templates to make implementing what you learn dead simple.

​Here’s a quick, but info-packed snippet from our recent content marketing strategies webinar that shows you good ways to make a lot of money through content marketing. Watch the video to get Alice's ONE KEY thing you need to learn to make money from your content. 

​​Debbie Drum:    ​Yeah. Let's go for your answer, for this one, for, what advice would you give to someone who's looking to make money with content marketing?

Alice Seba:    Yeah. A lot of people think, okay, I need to learn to write, or something like that. Make videos or something like that, but I think the most important thing is to learn persuasion, and I was gonna say persuasive writing but, if you're doing video and things like that, you'll also need to be persuasive verbally as well, but that's everything because, whether you're selling something or not, you want people to listen to you. You're persuading them.

Even if it's a piece of content, you're persuading them that what you're saying is interesting, and the more you know, like copywriting and persuasive techniques in that, you're gonna keep their attention. You're gonna keep them wanting. Maybe you give them a sample of your book. You're gonna get them to want to buy your book, or if they're reading a blog post, and you want them to sign up to your list. That, keeping them from beginning to end, is what's gonna help.

Obviously, there is the sales piece of it, too. You'll be able to sell your product, and learning, also beyond that, too, is to meld content with persuasiveness. A lot of people, they think of it separately, right? Here, I'm informing, and here, I'm selling, but if you can learn to both at the same time, it's an amazing thing. It comes down to knowing persuasive writing techniques, and I'll give you a few resources, to check out, that you can do that if you haven't really studied that yet, but it's ... See, I'm not being very persuasive, because I'm losing my train of thought, but that happens!

Debbie Drum:    Yeah. It's live.

Alice Seba:    I'm a writer, not a talker. I'm not a talker. Yeah. Putting the content, and keeping it ... Oh, sorry! Sorry! I remember what I was gonna say.

Debbie Drum:    Yes!

Alice Seba:    That you are excited about the topic. A lot of us are afraid to sell, and we're a little nervous about it, but when you're passionate about your topic, you're passionate about your products, and your services, and a lot of that comes to self-confidence, so we're gonna talk about mindset in a little bit, but that's all it takes is, being excited, imagining you're talking to a friend.

If your friend had a problem, and you knew how to solve it, and there was a product or service that would also help solve that, you darn well are gonna give them the advice, tell them what to buy, and you're not gonna be worried about it, or think that you shouldn't tell them about it.

Your friend's gonna be mad if you withheld that advice, so think of your audience the same way. You're doing them a disservice if you can't help them with their problems, and point them to the products, and services that they need. If you want to learn about persuasive writing, my favorite teacher of all time actually doesn't even teach copywriting anymore, but his name's Michel Fortin. It's French Michel. M-I-C-H-E-L and Fortin is his last name. It's F-O-R-T-I-N. If you can find any articles of his, maybe his blog is still up, but he doesn't update it anymore, great stuff to listen to.

I learned the most from him about online copywriting than I learned from anybody, but other people you might want to look up are John Carlton. Great. Very humorous man, too. Fun to learn from. Not only is he a great teacher, he's an example of keeping people interested, being persuasive in his content to keep you wanting to keep learning, and possibly Collin Theriot. Last name is spelled T-H-E-R-I-O-T. He has a Facebook group. He's kind of a ...

Debbie Drum:    Cult of ​Copy.

Alice Seba:    Cult of ​Copy. Thank you. One great place to, maybe, join that group, and start absorbing stuff. A lot of people talk about other copywriting resources that they like, and it's a good place, and even basic copywriting books. Go on Amazon. Is it Bob? He goes by Bob Bly, right? His real name's Robert, but I think his books are under Bob, and the name is B-L-Y. The books are basic, but they cover everything. It's a great introduction, and then you start observing what people are doing, and applying it, practicing, and the more you do it, the easier it becomes.

Debbie Drum:    I love that you brought that up, because that is one of the most important skills that a content marketer could have. Oh my god.

Alice Seba:    Just writing skills.

Debbie Drum:    I will say, I've been in sales since I started working, which is in my teens, pretty much, and I say that it's a constant learning. It's hard to master, I would say. For me, I'm always a student of copywriting. I'm always reading other people's sales letters. I'm always seeing what other people are doing, how they're selling, just to learn, just to stay on top of things, and learn what the latest things that work to get people to buy.

Even from studying the words that they say, as well as studying the strategy in how they sell. That's different. That goes into more of a template, as opposed to the words that you use, but I'm not great at headlines. I'm always reading other people's headlines, and I always look at stuff that hooks me, because if I'm a buyer, then I'm like, “What is this person saying that got me to buy?” Right? That's getting in the head of your customers, or your potential customers. Always saying, what's going to be the thing that gets people to buy? We can go so much into copywriting, selling with emotion, and selling with stories, and I'm a student of copywriting forever​.​

​3 Key Takeaways to Making Your Content Make You Money:

• Learning persuasive writing techniques is critical to making your content marketing a success. Not only does it help you SELL through content, but it also helps you keep the attention of your audience and has them wanting more.
  
• ​Selling and informing through content are not separate activities. You can inform your customers as you sell to them and help them make smart buying decisions.
  
• Imagine talking to a friend when you create persuasive content. If they had a problem and you knew some good advice and a product that would solve it, you would tell them. Don't hold back on product recommendations that can solve your audience's problems. 

What to Do Next: Get the Full Interview ​with ​A Huge Library of Marketing Templates and Tools:

If you’d like more success and content marketing strategies, get access to the full webinar, complete transcripts, handy marketing templates and other useful tools, ​we've got them for you.

This handy training and practical get-it-done package includes:

• Full webinar recording
  
• Full transcripts
  
• Fill-in-the-blanks content marketing templates
  
• Fill-in-the-blanks info product creation templates
  
• Gift card for done-for-you content at Publish for Prosperity
  
• 80+ Book Cover Templates
  

In short, you get the advice and guidance based on decades of online marketing experience AND the handy templates to make implementing what you learn dead simple.

​Most business owners realize that content is critical to their business, but don't know how to use content to grow their sales. This webinar + handy tools and templates will show you exactly what you need to do. 

To your great success,

Alice Seba
Your Partner in Easy Product Creation

In this excerpt from Justin Popovic's "How to Use PLR" training, Justin goes over how to implement basic PLR strategies to save time and generate money. The examples he covers are listed below. Watch the video to learn more, so you can implement these strategies yourself. 

Putting These Ideas into Practice 

Justin not only has the great ideas for you to implement your PLR in a variety of ways, he's also got some of the best quality content on personal development. He has actually put together a special offer for my customers, so they can get a bunch of content at one great price and you can see the special offer here. 

He and his partner, Ted Payne, are offering you YOUR CHOICE of 6 bundles that will work best for your business. You pick the ones you want, brand them, edit them and monetize them as you wish. Click here to get the special offer while you still can.

​Ever buy private label rights content (PLR) and then do nothing with it?

Ugh, of course you have. We ALL have. It's great content and we have good intentions, but then we blow it.

​In the video above, Justin Popovic lays out a great model for making sure that you use up all the PLR that you buy and that you use it effectively. 

• Take an inventory of what you have...and important step, especially if you've been accumulating.
• ​Put th​e content you have into three categories: Premium (make for sale), Lead Gen (to grow your list) and Branding (free content you publish freely).
  
• Decide how you will use the PLR, based on those 3 categories. For example, are they being added to a product, will you make an opt-in page to promote the content or are you adding it to your blog?
  
• Keep ​your PLR in an "assets" folder as you'll probably have many opportunities to use the content again for different purposes. 

​Justin also gives you tips on mistakes to avoid using PLR content. Watch the video above to learn more​ and if you'd like to grab his resource sheet and take advantage of the very special offer he mentioned, click the button below.