Perhaps the biggest sales mistake I see so many people make is not understanding or speaking to their audience in a way that resonates with them. Most people promote largely with their goals in mind to make the sale.

And while sure they may consider why their customers want their product, they don’t consider it in any depth or regard to the communication medium being used.

ALWAYS keep your audience in mind and your existing audience is DIFFERENT when you communicate with them on different platforms (email, social media, etc.) even if they are the SAME people.

Email is more commercial, you can broadcast in a more sales focused way to them. But if you copy and paste your promos to your blog or social media, you likely appear a bit tone deaf and self serving.

On more content-based platforms (blog, social media) people want to be informed and entertained. They want some benefit from reading what you posted, even if they don’t but at this time or they’re going to tune you out.

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EKitHub's New "Be Kind" Printables Design

Over at my other project, EkitHub, I'm loving this "Be Kind" design which can be used for mugs, tshirts, social media posts, planner/journal covers or dashboards, added to your other content. 

There are so many possibilities. 

The free pack also includes a coloring page that could be used as a giveaway or added to a coloring book. Plus, there are two cards for your card decks but those are also perfect for social media content and tons of other uses too. 

You can get it free here and grab the full EKit upgrade if you can use more kindness content like a planner, journal, more coloring pages, product templates and a complete card deck. 

How to Customize Your PLR to Create a Free + Paid Product Funnel

Here's a quick walk through of a free offer funnel with paid upsells we recently created. It is made completely with PLR from a variety of packages. These offers are perfect for growing your list and also growing your sales at the same time.

Also if you have a decent converting offer, your affiliates will be happy to promote your free offer as well. In the first few days of this offer, we gained over 1002 free subscribers and 143 funnel sales from 1525 visitors, so we're looking at a decent over $1+ EPC on a free funnel. 

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Ready-to-Brand, Monetize & Publish: “Increase Your Focus for Better Productivity” Report Bundle

Your Done-for-You Content Bundle Includes:

Increase Your Focus for Better Productivity illustrated private label rights (PLR) report (3,897 words / 8 images) will teach your readers why focusing is so important in their lives.  Topics include:

• Why focus is important
• Multitasking
• Tips to improve focus
• Strategies to improve focus
• Exercises to improve focus
• How to deal with focus issues
• Using applied focus
• Getting started

…and more. Give your readers the information they need to increase their focus and become more productive.

Delegation - The Key To Getting More Done

Instead of worrying about everything you have to get done today, why not worry about what to delegate? The worry gets done much more quickly that way.

Every time I get stuck or overwhelmed, I know it means I'm doing too much and I need to unload some of those tasks.

P.S. If you're a Virtual Assistant or other B2B service provider, put your services and link below, in case some of our members are looking for someone to delegate too.

Grab A Free 5 Pack of Learning to Think and Aim Big Articles... Free!

Learning to Think and Aim Big: Achieve Success Beyond Your Wildest Dreams PLR report (3,996 words / 4 images) will teach your readers how they can start thinking and aiming big in their lives. Topics include:

• What makes up the definition of success
• Tips on defining what success is to you and only you
• The 7 categories of life and how to succeed in each one
• Setting goals and how to achieve them once and for all
• How to incorporate momentum into your daily life
• Creating successful habits for yourself

…and more. Give your readers the information they need to achieve success in every area of their lives.

Use the content for your social media, publish it to your blog or use it wherever you publish content. This is your content to brand, monetize and publish.

I decided to drop all social media for my business, unless it serves a very specific purpose.

For those who have known me for a long time, you might know I was a late adopter of social media and I like to take my time to know how something is going to GROW my business before embarking.

And that I always say content should serve a purpose. 

But over time, I fell into the "have to" post mentality and got into posting for posting's sake instead of having a PURPOSE. Like so many people do. 

But I feel that's a big misuse of time, energy and resources...and of those who work for me. 

We had a discussion about in the comments of a previous post, but I think many business owners use social media backward. We think we have to be in there to find our audience, so we can get them to our site to buy our products. 

Instead, I look at it (and somehow started to forget) as an EXTENSION of my business. I want customers, first and foremost...so I focus on the most effective ways to get customers. Not just throwing out content, hoping people will like it and eventually visit my website. 

So this means that, for now, this is what remains...

My Facebook Groups which are designed to keep in touch with my existing affiliates, building a connection with and helping my business. Yes, new people come along for the ride and then may be funnelled back to my business, but the focus is on serving those I already have, so we can maintain a long term business relationship. 

Using social media as an advertising platform...and often to target people who have already visited my website or purchased my products. But of course, to find new customers too because this is an effective commercial way to use social media. 

We're also starting to use Instagram to keep tabs on our community, so we can see and showcase their work. So in this case, I see it as a connecting opportunity, rather than a broadcasting one. 

And of course, the personal part of my Facebook is a communication tool for me to connect and stay in contact with other online business owners, affiliates, etc. I use Messenger more than email.

And for the dog niche, I use Instagram in a similar way because that’s where all the cute dogs hang out!

I'm sure I'll add more in as soon as I discover the purpose, so I can leverage everything more effectively.

How do you use social media?

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