​Here’s a quick, but info-packed snippet from our recent content marketing strategies webinar that shows you good ways to make a lot of money through content marketing. Watch the video to get Alice's ONE KEY thing you need to learn to make money from your content. 

​​Debbie Drum:    ​Yeah. Let's go for your answer, for this one, for, what advice would you give to someone who's looking to make money with content marketing?

Alice Seba:    Yeah. A lot of people think, okay, I need to learn to write, or something like that. Make videos or something like that, but I think the most important thing is to learn persuasion, and I was gonna say persuasive writing but, if you're doing video and things like that, you'll also need to be persuasive verbally as well, but that's everything because, whether you're selling something or not, you want people to listen to you. You're persuading them.

Even if it's a piece of content, you're persuading them that what you're saying is interesting, and the more you know, like copywriting and persuasive techniques in that, you're gonna keep their attention. You're gonna keep them wanting. Maybe you give them a sample of your book. You're gonna get them to want to buy your book, or if they're reading a blog post, and you want them to sign up to your list. That, keeping them from beginning to end, is what's gonna help.

Obviously, there is the sales piece of it, too. You'll be able to sell your product, and learning, also beyond that, too, is to meld content with persuasiveness. A lot of people, they think of it separately, right? Here, I'm informing, and here, I'm selling, but if you can learn to both at the same time, it's an amazing thing. It comes down to knowing persuasive writing techniques, and I'll give you a few resources, to check out, that you can do that if you haven't really studied that yet, but it's ... See, I'm not being very persuasive, because I'm losing my train of thought, but that happens!

Debbie Drum:    Yeah. It's live.

Alice Seba:    I'm a writer, not a talker. I'm not a talker. Yeah. Putting the content, and keeping it ... Oh, sorry! Sorry! I remember what I was gonna say.

Debbie Drum:    Yes!

Alice Seba:    That you are excited about the topic. A lot of us are afraid to sell, and we're a little nervous about it, but when you're passionate about your topic, you're passionate about your products, and your services, and a lot of that comes to self-confidence, so we're gonna talk about mindset in a little bit, but that's all it takes is, being excited, imagining you're talking to a friend.

If your friend had a problem, and you knew how to solve it, and there was a product or service that would also help solve that, you darn well are gonna give them the advice, tell them what to buy, and you're not gonna be worried about it, or think that you shouldn't tell them about it.

Your friend's gonna be mad if you withheld that advice, so think of your audience the same way. You're doing them a disservice if you can't help them with their problems, and point them to the products, and services that they need. If you want to learn about persuasive writing, my favorite teacher of all time actually doesn't even teach copywriting anymore, but his name's Michel Fortin. It's French Michel. M-I-C-H-E-L and Fortin is his last name. It's F-O-R-T-I-N. If you can find any articles of his, maybe his blog is still up, but he doesn't update it anymore, great stuff to listen to.

I learned the most from him about online copywriting than I learned from anybody, but other people you might want to look up are John Carlton. Great. Very humorous man, too. Fun to learn from. Not only is he a great teacher, he's an example of keeping people interested, being persuasive in his content to keep you wanting to keep learning, and possibly Collin Theriot. Last name is spelled T-H-E-R-I-O-T. He has a Facebook group. He's kind of a ...

Debbie Drum:    Cult of ​Copy.

Alice Seba:    Cult of ​Copy. Thank you. One great place to, maybe, join that group, and start absorbing stuff. A lot of people talk about other copywriting resources that they like, and it's a good place, and even basic copywriting books. Go on Amazon. Is it Bob? He goes by Bob Bly, right? His real name's Robert, but I think his books are under Bob, and the name is B-L-Y. The books are basic, but they cover everything. It's a great introduction, and then you start observing what people are doing, and applying it, practicing, and the more you do it, the easier it becomes.

Debbie Drum:    I love that you brought that up, because that is one of the most important skills that a content marketer could have. Oh my god.

Alice Seba:    Just writing skills.

Debbie Drum:    I will say, I've been in sales since I started working, which is in my teens, pretty much, and I say that it's a constant learning. It's hard to master, I would say. For me, I'm always a student of copywriting. I'm always reading other people's sales letters. I'm always seeing what other people are doing, how they're selling, just to learn, just to stay on top of things, and learn what the latest things that work to get people to buy.

Even from studying the words that they say, as well as studying the strategy in how they sell. That's different. That goes into more of a template, as opposed to the words that you use, but I'm not great at headlines. I'm always reading other people's headlines, and I always look at stuff that hooks me, because if I'm a buyer, then I'm like, “What is this person saying that got me to buy?” Right? That's getting in the head of your customers, or your potential customers. Always saying, what's going to be the thing that gets people to buy? We can go so much into copywriting, selling with emotion, and selling with stories, and I'm a student of copywriting forever​.​

​3 Key Takeaways to Making Your Content Make You Money:

• Learning persuasive writing techniques is critical to making your content marketing a success. Not only does it help you SELL through content, but it also helps you keep the attention of your audience and has them wanting more.
  
• ​Selling and informing through content are not separate activities. You can inform your customers as you sell to them and help them make smart buying decisions.
  
• Imagine talking to a friend when you create persuasive content. If they had a problem and you knew some good advice and a product that would solve it, you would tell them. Don't hold back on product recommendations that can solve your audience's problems. 

What to Do Next: Get the Full Interview ​with ​A Huge Library of Marketing Templates and Tools:

If you’d like more success and content marketing strategies, get access to the full webinar, complete transcripts, handy marketing templates and other useful tools, ​we've got them for you.

This handy training and practical get-it-done package includes:

• Full webinar recording
  
• Full transcripts
  
• Fill-in-the-blanks content marketing templates
  
• Fill-in-the-blanks info product creation templates
  
• Gift card for done-for-you content at Publish for Prosperity
  
• 80+ Book Cover Templates
  

In short, you get the advice and guidance based on decades of online marketing experience AND the handy templates to make implementing what you learn dead simple.

​Most business owners realize that content is critical to their business, but don't know how to use content to grow their sales. This webinar + handy tools and templates will show you exactly what you need to do. 

To your great success,

Alice Seba
Your Partner in Easy Product Creation

​Article: Characteristics and Personality Traits of Great Leaders

​​​​Whether you think that leaders are born or made - or a bit of both - there are still some characteristics that distinguish leaders from others. Have you wondered if you or someone you know is a natural leader? Are you interested in learning some characteristics of good leadership? Here are some personality characteristics that tend to go with effective leaders.

Task-Oriented

Are you the kind of person who likes to get things done? Do people come to you and ask you to do something for them and know you'll do it? Not everyone is task-oriented, but those who are may end up being effective leaders. Being task-oriented means being a "doer," the kind of person who focuses on getting something done and not stopping until the task is finished.

Task-oriented people generally follow through. This is important in a leader, because leaders have definite goals to reach and people to lead, and people will stop following you if you don't get things finished.

Also, task-oriented leaders do not need "babysitting" to get something done. They can take initiative on their own - the task itself is motivation.

Honest Self-Image

Leaders tend to be pretty honest about their weaknesses and strengths, but not to the point of letting either one take over. For instance, a leader can balance between recognizing his weakness and not letting that stop him/her, and a leader can see his/her strengths without getting conceited. Those in leadership positions may find that they garner more respect when they are honest and "transparent" about their flaws than if they pretend to be perfect.

People Person

A leader tends to be a people person - someone who derives lots of energy from being around people. Such extroverted personalities make great leaders, but introverts are not barred from leadership, either. You can have a love for people and be introverted; you just respond differently to interacting with others.

In other words, you can be a "people person" even if you find yourself tired of leading at the end of a day. Extroverts and introverts can both be motivated by a love for people and their wellbeing.

"Infectious" Joy

Have you ever been around someone who just seems happy with life in general? If a person shares an idea or thought and seems really happy about it, do you feel like joining him or her? Leaders tend to exhibit this kind of infectious joy that draws other people to them. Positive-thinking leaders have a zest for life that compels other people to join them.

The general consensus is, characteristics of a good leader can be in-born or learned, or a bit of both. If you don't have all of these traits naturally, you can learn many of them. No two leaders are the same.

Notes from Alice....

Want to ​Teach Your Clients ​How to ​Develop Their Leadership Skills? 

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​​​Use the content for your newsletter, publish it to your blog, social media and more. Or sell the content as part of an information product, add links to affiliate products or promote your own products. The choice is yours!

​P.S. We also promised you could get ​FREE private label rights to this article and 9 more just like it. Download the zip folder of 10 articles right here (zip)

​​​How to Lead by Example

​​​It’s hard to argue with a leader who rolls up his or her sleeves and helps the team get the job done. No one can challenge such commitment to the team. Leading by example is one of the best ways to manage people because it shows you are part of the team.

This doesn’t mean a leader should do everything for the team. There are managers who mistake leading by example with interfering with its members. The team will learn to resent a leader who simply does everything for the team. Besides, who has that kind of time?

The idea of leading by example is to take on some of the tasks or fill in for team members who are not available, etc. Sometimes, it can be just giving guidance to members who are stuck and showing them some of the steps. Then, let them take on the rest and come to you with any questions.

Leading by example also entails being honest with the team. You need to take responsibility for your actions, and ultimately, you are responsible for the actions of your team members. If one person is slacking off and you don’t meet a deadline because of it, your management is going to approach you about the problem. It won’t matter if you defend yourself and state that your team member was the one responsible for being late. In fact, this will leave your management with the impression you are being petty.

After you take heat for members of your team, you may need to take disciplinary actions against those members. After all, they have to know they messed up. But, it should be dealt with one-on-one. Some managers feel they should let the whole team know what is going on and will deal with the situation in the team scenario. This is a personal preference, but some members may be more sensitive to being called out in front of the group.

The best way to lead by example is to make sure you keep up-to-date with what is going on with the group and the work they are doing. This doesn’t mean micro-managing them. It just means knowing what tasks they are performing and whether they need any help from you or any materials to get their job done quicker.

It’s rare that a team does not respect managers who get involved. These are managers that care about the team succeeding and wants to help everyone in the group advance.

Notes from Alice....

Want to ​Teach Your Clients ​How to ​Develop Their Leadership Skills? 

We've Created a Handy Report and 365-Day Leadership Planner That You Can Brand, Monetize and Publish as Your Own...

Here at Publish for Prosperity, we specialize in done-for-YOU content packages that make it easy for you to grow your audience, develop courses and serve your clients...all the while saving you tons of time and money. ​Our done-for-you content packages come with private label rights, which means you can edit them as much as you like, brand them and sell them or give them away as your own.

Here's a peek at our Develop Your Leadership Skills package...

​We've created this step-by-step practical content package that includes:

• ​Developing Leadership Skills Report
• 365-Day  Leadership Planner ​
• Lead-Generating Opt-in Page​
• ​2 Professionally Designed Ecover Sets
• 20 Leadership Social Media Graphics​

​​​Use the content for your newsletter, publish it to your blog, social media and more. Or sell the content as part of an information product, add links to affiliate products or promote your own products. The choice is yours!

​​Be a Leader by Letting Other People Shine

​​As a leader, you are looked upon to make serious decisions. These decisions often affect others and are not always popular. It goes with the territory of being a leader, but being a GOOD leader isn't about imposing your will on others. It's about cultivating a team that works well together and makes progress together.

​What if you can approach your leadership style in a way that could become a bit more popular with the people you lead? If you elevated people, this ​makes them want to work harder and they'll be willing to follow you just about anywhere. 

A few ways to elevate your team:

• Value and listen to all ideas and contributions from your team.
  
• Recognize and publicly acknowledge your team member for ideas you implement.
  
• Focus on your team members strengths, but be a ​positive and constructive source to help them strengthen their weaknesses.
  
• ​Celebrate victories together and use those celebrations as an opportunity to bring a social aspect to your team.
  

​Of course, you need to make sure your appreciation of your team members is genuine and they should feel truly valued. You should also make sure you're aware of all your team members and their accomplishments. Some team members are quieter and their contributions can go unrecognized. Be the leaders who sees and elevates all members of the team where it's deserved.

In the end, when you approach your leadership from a position of gratitude and appreciation, it comes back to you in productivity and appreciation of you as a leader.

Notes from Alice....

Want to ​Teach Your Clients ​How to ​Develop Their Leadership Skills? 

We've Created a Handy Report and 365-Day Leadership Planner That You Can Brand, Monetize and Publish as Your Own...

Here at Publish for Prosperity, we specialize in done-for-YOU content packages that make it easy for you to grow your audience, develop courses and serve your clients...all the while saving you tons of time and money. ​Our done-for-you content packages come with private label rights, which means you can edit them as much as you like, brand them and sell them or give them away as your own.

Here's a peek at our Develop Your Leadership Skills package...

​We've created this step-by-step practical content package that includes:

• ​Developing Leadership Skills Report
• 365-Day  Leadership Planner ​
• Lead-Generating Opt-in Page​
• ​2 Professionally Designed Ecover Sets
• 20 Leadership Social Media Graphics​

​​​Use the content for your newsletter, publish it to your blog, social media and more. Or sell the content as part of an information product, add links to affiliate products or promote your own products. The choice is yours!

​Why and How to Become a Community Leader

​You may be a great leader at work. People come to you to help them with their problems, and your suggestions lead them to good solutions. Perhaps you are skilled at running teams. Why not use your leadership abilities to help out your local community?

Most communities need help in some capacity. And strong leaders are too few and far between. This is not to say that people aren’t willing to help out. It’s just that they often don’t know what kinds of help is needed.

We often defer things to our municipalities thinking that our tax dollars are going to handle the necessary resources for the community. However, these municipalities don’t have enough money. This could be through bad management by the elected officials. Or it could be they don’t get enough in tax revenues from their collections to implement the necessary programs. It’s always a debate because taxpayers complain they are already paying too much in taxes.

Communities usually have needs that stretch the abilities of the municipalities. There are only so many dollars available before having to hit up the taxpayers again. This is never a popular position for elected officials. Therefore, community leaders are needed to step up and find ways outside of the municipalities to provide for the communities in an efficient manner.

One way to accomplish this is to seek out funding from foundations. It’s usually easier to obtain this type of funding than to tap into governmental grants. If you decide that there are funds available, make sure you read through the guidelines before seeking to fund. These foundations receive many requests, and they automatically reject applications that don’t follow the guidelines.

It may be worth it to find training on how to proceed with foundation funding. Check your local library for programs available as well as online inquiries. Some will charge a small fee, but this skill will be worth it when you try for your funding. It can be the difference between getting funded or not.

Another possibility is to seek out crowdfunding online. While this can be a great means to get your initiatives funded, it has become popular, which means there is more competition for funds.

Knowledge about funding initiatives for your community will set you apart from others. Most people will defer to their local municipalities or state governments. These same people are often left wondering why nothing ever gets done in their communities.

Notes from Alice....

Want to ​Teach Your Clients ​How to ​Develop Their Leadership Skills? 

We've Created a Handy Report and 365-Day Leadership Planner That You Can Brand, Monetize and Publish as Your Own...

Here at Publish for Prosperity, we specialize in done-for-YOU content packages that make it easy for you to grow your audience, develop courses and serve your clients...all the while saving you tons of time and money. ​Our done-for-you content packages come with private label rights, which means you can edit them as much as you like, brand them and sell them or give them away as your own.

Here's a peek at our Develop Your Leadership Skills package...

​​​Use the content for your newsletter, publish it to your blog, social media and more. Or sell the content as part of an information product, add links to affiliate products or promote your own products. The choice is yours!

You’ll save a ton of time and plenty of money hiring someone to create them for you. This journal starter pack includes 4 attractive-looking journals on the following topics:

• Gratitude Journal
• Dream Journal
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​Click here to get all these journals at one low price and make journal-selling a snap!

You can even use the 4 journals as templates to create new journals, so you’ve got most of your work done for you.

Following Through - Is It in You?

Some people can accomplish anything they set their mind to. They define what they want, and they go for it. They are highly driven people who get most of what they want out of life. Then, there are those who seem to be drifting and never get anything accomplished. These people seem to have a difficult time following through and often don’t get what they want.

People who struggle with following through may have a problem of getting bored too easily. They may even reach a milestone or two, but then the thrill is gone, and they move onto something else. It’s just the way they are. However, it can hold them back from being what they want or getting what they want out of life.

If you find yourself to be one that has difficulty following through, ask yourself why. You want to figure out what is holding you back from accomplishing your goals. If you truly have the passion, you may need to push harder than others who get things done easily. You may want to find others who can hold you accountable.

Be honest with yourself if you are like this. If it is true, then you may want to think twice about starting your own business, even if that is something you’ve wanted to do. If you start one, you are going to be put in a situation where you need to get things done, and you will need to know what needs to be done in the first place. If you truly have a desire to own a business, consider partnering with someone who has the capability of following through and you can each bring your skills to the table. 

There is nothing to feel bad about if you are faced with this situation. It is who you are and is part of your personality. Just know that you need to compensate for it in some way. You can do that by getting help from others or if some technology can help, use it.

The internet has made it quite easy to obtain the help you need. You can outsource many of the tasks that you may get bored with. This way, all you need to do is manage the outsourcers. If you struggle with even this task, you could outsource that as well. There are plenty of people who can manage projects online. The great part about this is if one person doesn’t work out as expected, you can easily find others who can step in.

Notes from Alice: How to Work with Your Clients

I believe it's possible to develop the skills of follow through. Sometimes it's a matter of discipline and overcoming fear of failure (or even fear of success) or just figuring out what is holding you back. But like the article above mentioned, sometimes it's who you are...you don't always follow through. 

When I first started my online business, I was big on follow through. I started something and kept working until I was finished. But over time, I got tired of that, so I did exactly what the article above said...I compensated in other ways. I focused on coming up with ideas and hiring people to implement them. I love coming up with new product ideas, marketing plans, etc...but I had attending to all the small tasks, so now I have a team to do that. 

If your clients are having trouble following through, here are a few strategies you might employ:

• Have them analyze why they don't follow through. Do they get upset at rejection? Are they frustrated when they hit a stumbling block? Do they feel they don't have enough time?
• Once they know what is causing them to give up, they can look at a few solutions:
  • Learning to become more disciplined and ensure they follow through. Maybe they need to break tasks up into chunks, set a timer or something else that will keep them focused in smaller bursts. 
  • Find a way to compensate. Whenever my kids get upset about something and are ready to throw in the towel (this happens often), I ask them to stop for a moment and remember, "There is ALWAYS a solution to every problem." Adults sometimes need this reminder too. If they hit a stumbling block, can they take a break and then come back to do some research on how to get around it? If they feel they don't have time, can you help them evaluate where they can prioritize their time better?
  • If it's just fear holding them back, suggest they break up their goals into smaller chunks. So instead of saying they're going to launch a product or lose 50 pounds...break up those goals so that there are small milestones that are easy to reach. 

We all have our own strengths and weaknesses...and while we can work to improve ourselves in specific areas, sometimes it's just a matter of changing our focus and finding new ways to achieve what we set out to do. 

As the CEO of your business, you've got enough to take care of. You don't need to be researching and overwhelming yourself with information, just to deliver content to your audience. To help you deliver rock solid content to your audience, we have plenty of done-for-you content packages that come with private label rights, which means you can edit, brand, monetize and publish the content as you'd like. 

You can use the content as free gifts to get people on your list. 

Or you can create courses, coaching programs, add content to your blog, social media and more. 

AND the best part is WE do all the content creation, saving you tons of time and money and the process. YOU collect all the profits. 

If you'd like to download a free sample of our content to see exactly what we're about, click the green button below. 

​​Use the content for your newsletter, publish it to your blog, social media and more. Or sell the content as part of an information product, add links to affiliate products or promote your own products. The choice is yours!

As the CEO of your business, you've got enough to take care of. You don't need to be researching and overwhelming yourself with information, just to deliver content to your audience. To help you deliver rock solid content to your audience, we have plenty of done-for-you content packages that come with private label rights, which means you can edit, brand, monetize and publish the content as you'd like. 

You can use the content as free gifts to get people on your list. 

Or you can create courses, coaching programs, add content to your blog, social media and more. 

AND the best part is WE do all the content creation, saving you tons of time and money and the process. YOU collect all the profits. 

If you'd like to download a free sample of our content to see exactly what we're about, click the green button below. 

​​Use the content for your newsletter, publish it to your blog, social media and more. Or sell the content as part of an information product, add links to affiliate products or promote your own products. The choice is yours!

Or keep reading for full details...