In this exciting worksheet printable kit find ...

Five categories with 20 of the BEST SELLING  worksheets/printables in each category:

1. A Better Me
2. Success Mindset
3. Positivity
4. Motivation
5. Confidence

Find the Why

Whether you post these to your website, sell as downloadable/printables on Etsy, or use a few as samples (for example, one worksheet from each of the five categories) as an optin with a follow-up offer to buy the rest of them, always determine the WHY. Why are you are publishing these and how will this pack benefit both you AND your customers. Knowing this reason will guide you to use this content more effectively. Buying this pack and then letting it set on your hard disk collecting virtual dust is not good ROI!   

I hope this generated some purposeful ideas how you can help your audience improve the five areas of their life with these worksheets/printables and some creative thinking.  

A lot of people put a lot of stock into a new year by making resolutions on things they will do differently. And of course, the new year and their resolutions do motivate some people ... even if for only a while. But like most other years that motivation soon wears off and it is back to the same old ways, habits, disappointments and broken promises. Others can't get going at all. If anything, they procrastinate about getting things done more in the new year then they did in the old one.

The New Year Dilemma

So what is it about a new year that is so different? Isn't it just another day in a calendar that started around 440 years ago? That is a lot of new years come and gone! 

As each new year starts, each of us has 365 days to get things done ... that's a LOT of time. So much can and will happen in that time for a lot of people. Good things. Bad things. All of it. For others though, it will be the same game of spinning their wheels trying to get something started, but just not getting there.

Stop the Procrastination

Each new moment is an opportunity. An opportunity to work, to rest, to just be still, to move, to have fun or anything we want. There will be ups and downs and what we want to accomplish may not fit into a day, week, or even a year. And one thing is for certain, nothing will get accomplished unless you start doing something. And if you have procrastinators in your audience, there is no better time than now to help them get started working on those long overdue tasks. 

And you can help them get started with our Stop the Procrastination and Get Things Done value ekit over on our sister site EKitHub.com.

In this exciting printable kit find ...

• A 15-page report  
• A worksheet and checklist 
• A newsletter 
•  5 poster-size graphics 
• A 365-day planner and 72-page journal  
• 36-card "Procrastinator's Challenge" card deck. 
• 5 Coloring Pages

Publish With Purpose

The key thing to remember with all content that you publish is to have a PURPOSE. If you know WHY you are publishing it (and how that why should benefit both you AND your customers) that will guide you to use this content more effectively. And with this ekit, you have everything you need to start and ANTI-PROCRASTINATION campaign for your audience!   

I hope this generated some good purposeful ideas for you on how to help your audience overcome procrastination not only in the new year but anytime they are feeling bogged down.  

As marketers, we communicate with our audience using these 3 mediums of communication:

1. Blog/website articles
2. Social Media
3. Email

Each medium must use a different approach of getting your message across if you are to get the best results from your communication campaigns.

Blog/Website Articles

When posting on your blog or adding articles to your website, be sure to always make an offer of some type to opt-in for more help/tools. By using opt-ins, you are building to your list thereby making it easier for you to contact them at a later date with new offers or information.

People that are impressed with the content you're sharing would love to come back for more, but with so much information out on the Internet, they'll forget where they found you if they don't bookmark your website. Instead you go to them. How?

When you make a high-value, free offer that is relevant to what they just read, you've just given them the perfect reason for them to share their email address with you, so that they can continue to hear from you.

Social Media 

On social media, the approach is more subtle ... sometimes you might link to more help/tools in your post. But most times, just very casually mention the products and services you have very briefly and only IF it's totally relevant to the post.

Social media requires a more subtle, long game approach as people aren't expecting to be sold and algorithms are built on ENGAGEMENT. When all you make are pitches or links to promotions, you're going to tank your chances of your content being seen because the social media site won't see your organic value ... and neither will your new audience.

But when you focus on engaging content that draws the audience in, the more they will get to know and like you, and ultimately, as your trust builds with them, so does their interest in what you have to offer. So the more you talk about your offers casually and where it's relevant, the more aware they are of your business and over time, the easier it will become to get them to come over to your website to opt-in/buy, etc.

Email  

If you're emailing, weave your offers into your content, instead of just pasting them into a newsletter. Email is the most commercial of the mediums we've listed here and people EXPECT to be sold something when they open an email from a business.

BUT you can stand out by successfully blending highly informative and useful content with what you're trying to sell. Just sending articles and then making a separate pitch is disjointed and won't be powerful at all as they'll pick and choose what they read. But when you can get them interested in the topic and then relate that to a product or offer, all in the context of one written piece, you've build PERSUASION that creates a captive, buying audience. 

So where do you go from here?

What To Do Next: Get Some Free Content to Practice With

As the CEO of your business, you've got enough to take care of. You don't need to be researching and overwhelming yourself with information, just to deliver content to your audience. To help you deliver rock solid content to your audience, we specialize in done-for-you content packages that come with private label rights, which means you can quickly and easily edit, brand, monetize and publish the content as you'd like. 

We encourage you to look at our free samples and download some content to see exactly what we're about and how we can help you. Just click on the green link below. 

Get a Free Sample of Our Done-for-You Content You Can Publish as Your Own

Use the content to publish on your blog, post on social media or in your emails and more. Or sell the content as part of an information product, add links to affiliate products or promote your own products. The choice is yours!

To your great success,

Alice Seba
Your Partner in Easy Product Creation

If you have been with us for a while, obviously, you ALREADY know PLR is a great time and money saver (and money maker) ... but sadly, I think most of our customers don't leverage it to its fullest. 

Content is a SALES TOOL and if you set your mindset to that, everything else becomes easier. 

An educated audience is a smart buying audience that will keep coming back to you for your education and products that make accomplishing their goals easier. 

So when you take a piece of PLR content, think STRATEGICALLY on how each piece grows your business before putting it to use. 

Let me give you a few examples...

• Use a PLR report to grow your list. Of course, you should follow up with that list and make product offers too (also can be made with PLR). You can grab our free Focus for Productivity Report here to get started. 
• If you have a membership site, focus on getting new members and use PLR content as valuable membership content. This free 10-Minute Meditation report + checklists might fit the bill. 
• If you're publishing articles on your blog, ALWAYS include a relevant offer at the end of the post or even in the context of the post. You can promote just the right paid product offer or most often, drive that traffic to claim a freebie to, so you can get more subscribers. If you'd like some articles to practice with, our these 5 free Personal Development Plan articles might be useful. 
• If you're incorporating articles or content into an email or newsletter, make sure it blends seamlessly with your product offer. Posting articles into your newsletter and then making an offer not relevant to the article makes for a disjointed experience for your subscribers; they may never read your offer if it doesn't catch attention and they can't connect the dots.
•  Just have one focus in your email and EDUCATE your audience, so they can make the smart choice to buy or not. That way the the article and promotion are tied together and become one content piece. For example, if you're teaching a journaling course, you might share these 5 free journaling articles ... but use the information to directly lead to a relevant product offer. 
• If you're posting graphics to social media (and we have free 30-days of social media content for you here), do a little extra for the engagement or you might be posting to an audience of almost none. Just posting graphics doesn't do much, unless you've already got an engaged following. For example, add your own thoughts about a quote, ask what it means to your audience, relate it to a story you experienced ... anything to get the conversation going. 

The key thing to remember is to have a PURPOSE for all the content you publish. If you know WHY you are publishing it (and how that why should benefit both you AND your customers) that will guide you to use your content more effectively. And of course, if you ever want feedback on your promotions ... we're always there for you in the Facebook Group. 

I hope this generated some good purposeful ideas for you. Go grab the freebies that will help you build your list and make sales. 

Or See Our List of Free Sample, Done-for-You Content That You Can Edit, Brand, Monetize and Publish

Great marketers know that engaging their audience is key to their success ... and it should be yours too! Your audience cares about engagement - they are interested in what you have to say. Google cares about engagement. And social media will let you die a painful death if they don't think you engage enough. 

Now, I don't suggest bending over backwards to satisfy a social media platform or any algorithm ... only where it matches your ultimate business goals. But you should be creating interesting conversations and encouraging your audience to continue conversations on their own. 

Here are just a few ways to get engagement:

• Ask a question. We have some conversation starters in our free 30-days of social media pack here. 
• Make a controversial point. 
• Respond to someone else's high profile controversial point / opinion
• Use humor to make people laugh. 
• Evoke emotions - anger, frustration, sadness ... and the positive ones too. 
• Share beautiful or eye-catching content ... draw the eye in with powerful images, engage them with your conversation.
• Use live video, webinars, etc. ... to build a closer connection and interactive experiences.
• Share your audience's content. Ask them to submit stories, thoughts, photos, etc. 
• Tell stories ... they are so powerful in creating connection, making concepts easier to understand, making you relatable, etc. We have a free guide on incorporating stories into your PLR here. 
• Offer interactive content, which can be something as simple as creating a printable like a worksheet - have your audience DO things with what they learn from you. Here's an article on using printables to grow your business that you might find helpful. 
• Similar to the previous, give action steps. Even if they aren't downloading a printable, tell them what their next steps should be (including buying your product, of course!)

Above all, approach your content as a face-to-face conversation, even if you never see the people you're conversing with. Imagine that interested audience member in front of you and ask them questions, give them everything to get the most of out of their time with you. 

The more they interact, the more loyalty it brings. And to be the most successful, the more you incorporate your products into your engaging content, the more your customers are going to buy. 

Engagement is always key. We need interested eyeballs, clicks and conversations for a successful business, but also realize this takes time to build. Focus on the places where your engagement is most effective and build from there. And don't be afraid to talk to yourself for a while ... if you're new. All this practice will just mean you get better and better at what you do while your audience grows bigger and bigger.

Try a Sample of Our Done-for-You Content That You Can Edit, Brand, Monetize and Publish

Have you heard the phrase “The money is in the list“? And the bigger the list, the greater potential you have to make sales. However with that said, even a smaller, but responsive list can make you a good amount of sales as well.  

So in this article, we share three tips on how to grow your list and have at your fingertips the ability to make sales anytime your ready.

To show you the power of having a list, imagine you release a new product and all you have to do is send ONE email out to see a big flood of sales come in. 

THAT's what building your list means. I mean, you could have an Instagram following of 10K and try to tell them about your new product. Maybe you'll see a few sales. BUT, if you have a list of 10K subscribers that you grew organically through highly targeted efforts … you ARE going to make sales. 

And the reality is every day you DON'T do something to grow your list, you robbed yourself of that opportunity. Sorry, but that's really how it is. List building is an every day activity, but it doesn't have to take a lot of your time … slow and steady works too because it is the steady progress that will get you where you want to be. 

To grow your list, I recommend these 3 tips …

1. Make it a goal to set up fresh and highly targeted opt-in offers about once per month. So YES, you'll have LOTS of ways to enter your list. Just remember the freebies you create should be related to your products, services or things you want to promote. Lure them in with the free and then upgrade them to the AWESOME. Of course, we always have lots of content you can use to accomplish this including our FREE Prioritize Your Life lead magnet package here. Or grab the FREE Learning to Think and Aim Big lead magnet package right here. 

2. Keep driving traffic to those offers. You don't have to be a traffic guru to make this happen. Just do something each day to get more eyeballs on those free offers. 

• To get traffic to your free offer, promote in on social media. You can do that for free or create Facebook/Instagram/Twitter ads and more. 
• If it's a report, break it up into articles you post on your blog and have them opt-in for the full content. 
• Brand your social media images with a URL that points to your free offer. Share those images on social media and encourage your followers to share them as well. 
• If you have an affiliate program, create a special referral link for your affiliates to send traffic to your opt-in offer. You can offer them a per-lead commission or set up a paid back end offer, so they get paid for each new sale. 
• Make a video about your freebie and how your gift can help people. Post to YouTube and get people to share your video. Your affiliates can embed the video on their site too. 
• Ask your subscribers and followers to share it. You can even provide an incentive for them to do so.
• Partner with other publishers and swap opt-in promos.
• Write guest blog posts on other relevant blogs and invite blog readers to sign up for your awesome freebie.
• Provide useful commentary on blogs and news sites. Include a link to your opt-in page in the appropriate space. Don’t link to your site in the body of your comment.
• Distribute press releases online and to other online and offline media.
• Have a sweepstakes or giveaway on your site with a cool prize. Encourage entrants to claim their free gift and subscribe to your mailing list.
• Get interviewed on websites, podcasts, etc. Get out there and get known!

There's always something you can do to grow that list. The effort you invest in it will be well worth it. Keep focused on creating content that supports your free offer and that list will build.

3. Communicate with that list. You HAVE to keep in touch and hone your email writing skills. Even if the list is small, start talking to them as you'll learn plenty from the process and as your list grows, you'll learn more and more about your audience and how you can serve them best. This is work that will pay off and it doesn't have to take long. Just a list of 1,000 fresh targeted subscribers should be providing you a decent return. 

So it seems like a lot, but it's not. Do one step at a time:

1. Set up that opt-in offer each month (perhaps using our done-for-you reports and I gave you links to some free ones too)
2. Drive a little traffic to each offer
3. Stay in touch with your list frequently.

That's it!
THIS is your marketing school where you'll learn the most. And it is not by buying and consuming courses – it is by DOING it!

Try a Sample of Our Done-for-You Ready-to-Brand, Monetize & Publish Content:
Prioritize Your Life – Make More Time for Achieving Your Goals and Enjoying Life

                                           or 

                     Learning to Think and Aim Big

A few thoughts on engaging your audience according to communication medium and purpose.

I found this a bit complex to write, so if you want clarification on anything, let me know. I think it includes some pretty important stuff that you might find useful.

When it comes to email, I find a singular focus is usually best, especially since we are usually trying to gain a result from our emails. This means you need to understand your subscribers and craft emails they will open based on the subject line and what will inspire them to click what you put inside.

But for social media, we don't always have or need a singular focus.

We are usually looking for engagement to build community...or at least, that's how I see the best way to use social media, unless you're specifically advertising a product and l'll talk about that next.

On social media, if you want to engage your audience, you still likely have a singular topic but you have different engagement points so they are more likely to like and comment on your posts. Because when they like and comment, your post will be seen by more people.

We do not have that phenomenon via email.

Some ways to add engagement points to your posts (and in many cases, use more than one of these):

* Add a photo to illustrate your point. Personal photos usually work better than stock photos.

* Add side notes and thoughts or inject some humor.

* Ask more than one question that would catch the attention of different people, but still keep your post concise and clear.

* Some questions you can include: Ask for their opinions, have them talk about themselves (people love this), have them tell you if they would like more information like this, ask simple yes or no questions for the shy ones, use the poll feature.

* Sometimes your engagement points won't be phrased as questions and can simply be invitations to engage. I've done it a few times in this post.

As for advertising on social media, which I admit I am NO expert on, I do believe you should experiment between the singular focus and multiple points of engagement because engagement still matters in social media ads.

Try a Sample of Our Done-for-You Content That You Can Edit, Brand, Monetize and Publish

What should you do when your audience just doesn't seem that into you?

It happens, but it's not the end of the world. We're excited about we're doing and we grow our list and/or social media audience and things seem to fall flat.

There's no point in trying to force what you've got to sell on an uninterested audience. You have to step back and try to figure out what they want AND/OR how to target the audience that ALREADY wants what you have.

Some thoughts on how to get back on track:

1. Craft your free offers, so they are a direct match with the products you sell and follow up immediately. By the way, we have a free course and templates to help you with this very thing.

2. Listen to your audience more. Figure out what makes them tick. Ask them questions, share free items, products via affiliate links and see what they respond to BEFORE you make a product to sell them.

3. Test the waters with our "get paid before you create your content" method, so you're not wasting your time and valuable resources. We also have a free guide and templates for these.

Keep working at it, it's not that hard to build an audience of a decent size if you work diligently. The challenge comes in building an audience that is ready to buy what you want to sell. 

Try a Sample of Our Done-for-You Content That You Can Edit, Brand, Monetize and Publish

One of the best things in life you and your clients can do is to be confident in the fact that there is ALWAYS enough.

When you worry about what you're lacking, you aren't creating space to receive everything that is actually out there for you. The universe tends to deliver exactly what we're expecting.

Now that doesn't mean you can wish for anything and then it magically appears on your doorstep.

What it does mean is that if you believe it, you will see the OPPORTUNITIES that present themselves for you to get it.
And the opposite is true. If you don't believe in it, you will probably never see your opportunities because you don't think the reward actually exists.

There is also another side and that's desperation where you think it's possible, but you want it so badly and you aren't quite sure you can get it. In this case, you aren't open to seeing your opportunities either. You try to forge them where there aren't really any, instead of letting the universe show you what is there waiting for you to exploit (in a good way, of course).

So when you look at someone who you consider to be "lucky", it's unlikely luck has much to do with it. They just expect life to deliver what they need, or they're at least open to it and they're willing to do the work to get those things.

For me, I really see this in my business especially in an online business with digital assets.

The possibilities for success are endless with an enormous pool potential customers (that I barely tap into) and the products I create are infinite, so I can give them away for free, sell them or do whatever I want with the goal of growing my business. I don't have to force anything.

Information marketing certainly is an abundance place to be. There isn't much limit to what we can do. We just have to see our opportunities to do it and I promise, those opportunities are abundant.

TRY A SAMPLE OF OUR DONE-FOR-YOU CONTENT 

Ready-to-Brand, Monetize & Publish:
Free 5-Pack of “Abundance Mindset” Articles

Have we been doing Instagram wrong? I know a lot of people struggle with Instagram as a promotional tool, but might I suggest switching your mindset and seeing it as an absolutely fabulous LEARNING AND DEVELOPMENT tool?

I think as entrepreneurs and also as individuals, we look at social media wrong or at least in a way that isn't usually productive. We're so worried about building followings, trying to convert that following into sales, etc. Sure, those are things you CAN do and if it works for you, keep doing it.

But for me, as I've mentioned before, I pretty much let go of social media when it doesn't serve a PURPOSE. Simply broadcasting for the sake of broadcasting is a waste of time, resources and can be quite stressful.

 
So what I'm starting to embrace is Instagram for learning, motivation and inspiration. It's a great way to connect with like-minded people and it's a perfect way to create a nicely curated visual representation of your work.

 
I have set up a few accounts, for specific learning purposes. As you may know, I have a yoga account that I shared freely and I've also set up a couple more for developing my culinary and painting skills.

I kind of started the yoga one out in the wrong way, but I'm correcting that.

Here's How I See These Accounts Now...

* It's for my learning and development only. It's not about following or likes, but I will use hashtags to help connect with other like minded individuals and to get feedback on my own work.

 * As I mentioned above, it's a great way to create a visual curation of your work and progress. I feel that's very inspiring.

* I post when I feel like it and log in and see what others are doing when I want to. There is no pressure or requirement to post.

* I am not trying to achieve anything by posting. It is basically for my records, to see my progress and to remember something I like or am proud of.

* Stories are great for your own motivation as you work through a project and to ask questions from other people, so you can get feedback as you go. And using a topic specific account means I'm not boring my personal followers about all my cooking adventures, even though some of them really do love food.

 * Having a specific topic account also means that your feed is very focused and you have a perfect place to connect with like-minded people and get inspiration.

Also if you want to keep your account public so you can interact, but still private from people who may know you (as you may not want to share about what your learning with everyone and it relieves any of that pressure to keep up appearances, you can just be you), use contact information that others don't have. Otherwise, Instagram may list you as a suggestion to follow to people who have your contact info, I added my son's phone number to my new accounts.